| Summary: | <p> The primary purpose of this study was to examine how women who are considering tattoos understand the action in relation to the Generalized Other. Data was derived from qualitative interviews conducted with women of various ages; some with and without tattoos. Understood stereotypes and perceptions of tattooed individuals were discussed, in addition to various reasons for obtaining a tattoo. How these beliefs and expectations were manifested within the interview participants’ lives was also discussed, as it was important to know what reference groups helped to form their Generalized Others and therefore, aided in influencing their personal decisions regarding the act of tattooing.</p><p>
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