Buying for a Cause| Consumer Attitudes Towards Cause Marketing, Using Theory of Planned Behavior
<p> This research was conducted to learn if consumer attitudes and purchase intentions of cause marketing products could be recognized and better understood by applying Icek Ajzen’s Theory of Planned Behavior (TPB). Specifically, the researcher intended to learn more about consumer p...
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| Language: | EN |
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Marquette University
2017
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10599425 |