Developing Online Trust in Electronic Commerce| A Generational Cohort Study in Puerto Rico
<p> Developing online trust is crucial for e-commerce vendors in order to attract new consumers and develop long-term relationships with existing ones. We intended to investigate if consumers from different generational cohorts differ on how they develop online trust when utilizing e-commerce...
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| Language: | EN |
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Universidad del Turabo (Puerto Rico)
2017
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10279353 |