Computational Models for Scheduling in Online Advertising
<p> Programmatic advertising is an actively developing industry and research area. Some of the research in this area concerns the development of optimal or approximately optimal contracts and policies between publishers, advertisers and intermediaries such as ad networks and ad exchanges. Both...
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| Language: | EN |
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University of California, Irvine
2016
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10168557 |