SPONTANEOUS ATTITUDE FORMATION IN ADVERTISING: EFFECTS OF SOURCE AND AUDIENCE RESPONSE CUES ON JUDGEMENT ELICITATION

SPONTANEOUS ATTITUDE FORMATION IN ADVERTISING: EFFECTS OF SOURCE AND AUDIENCE RESPONSE CUES ON JUDGEMENT ELICITATION

Bibliographic Details
Main Author: Cronley, Maria L.
Language:English
Published: University of Cincinnati / OhioLINK 2000
Subjects:
attitudes
advertising
persuasion
pepipheral cues
response latency
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=ucin976037939

Internet

http://rave.ohiolink.edu/etdc/view?acc_num=ucin976037939

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