Downside of Self-Control

Downside of Self-Control

Bibliographic Details
Main Author: Buechner, Bryan M.
Language:English
Published: University of Cincinnati / OhioLINK 2020
Subjects:
Marketing
self-control
working memory
cognitive flexibility
executive functions
political ideology
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=ucin1593171428998524
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-ucin15931714289985242021-08-03T07:15:31Z Downside of Self-Control Buechner, Bryan M. Marketing self-control working memory cognitive flexibility executive functions political ideology Effective self-control often requires individuals to focus attention in a way that suppresses the influence of interfering information (i.e., inhibition) as well as incorporates the influence of novel insights (i.e., updating). Accordingly, self-control is construed as an adaptive executive function critical to foundational regulatory processes that hold direct import for consumer behavior. Yet this research will demonstrate that the cognitive processes which facilitate self-control can undermine performance on tasks that require updating the means that facilitate the initial self-control success. In doing so, this research will rely heavily on existing models of working memory, suggesting that individuals differentially excel at tasks of distinct working memory processes (i.e., inhibition and updating). Moreover, this effect is hypothesized to be rooted in different levels of cognitive flexibility, such that individuals who are cognitively rigid excel at inhibition, and individuals who are cognitively flexible excel at updating. This work will provide a framework by which to explore alternative cognitive costs elicited from the processes that promote self-control success and provide practical implications for the areas of self-regulation and consumer behavior, including diet and weight loss management, delayed gratification, impulse purchasing, and habit modification. 2020-09-27 English text University of Cincinnati / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ucin1593171428998524 http://rave.ohiolink.edu/etdc/view?acc_num=ucin1593171428998524 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Marketing
self-control
working memory
cognitive flexibility
executive functions
political ideology
spellingShingle Marketing
self-control
working memory
cognitive flexibility
executive functions
political ideology
Buechner, Bryan M.
Downside of Self-Control
author Buechner, Bryan M.
author_facet Buechner, Bryan M.
author_sort Buechner, Bryan M.
title Downside of Self-Control
title_short Downside of Self-Control
title_full Downside of Self-Control
title_fullStr Downside of Self-Control
title_full_unstemmed Downside of Self-Control
title_sort downside of self-control
publisher University of Cincinnati / OhioLINK
publishDate 2020
url http://rave.ohiolink.edu/etdc/view?acc_num=ucin1593171428998524
work_keys_str_mv AT buechnerbryanm downsideofselfcontrol
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