Using Situational Crisis Communication Theory to Interrogate a PWIs Response to a Campus Racial Crisis
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| Language: | English |
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University of Cincinnati / OhioLINK
2016
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| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=ucin1463130471 |
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ndltd-OhioLink-oai-etd.ohiolink.edu-ucin14631304712021-08-03T06:36:39Z Using Situational Crisis Communication Theory to Interrogate a PWIs Response to a Campus Racial Crisis Elmore, Branden D. Educational Leadership Crisis Communication Crisis Higher Education PWI Leadership Situational Crisis Communication Theory This study examines how a university’s leadership at a predominantly White institution (PWI) responds to campus racial crisis, and how that response is framed to support organizational systems and norms while resisting structural change. On July 19, 2015, Sam Dubose, a Black male, was murdered by a White University of Cincinnati (UC) police officer at point-blank range. Dubose’s death has left many Black students, faculty and staff questioning university leadership and their responses. This study attempts to understand the responses from UC leadership and the broader campus community in regard to the shooting. Themes were then generated through analyzing administrative leadership’s responses. This was all done by conducting a critical discourse analysis using available public discourse. Using situational crisis communication theory, the study serves as an analysis of the strategic communication enacted by university administrative leadership in response to campus racial crises. It was revealed that in addition to rethinking the institution’s crisis prevention plan to include key elements of community engagement, administrative responses should also seek to restore “peacefulness and calmness” and consider adding “reengineering” and “recruitment” as response strategies that can be enacted in lieu of already proposed SCCT strategies. 2016-06-09 English text University of Cincinnati / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ucin1463130471 http://rave.ohiolink.edu/etdc/view?acc_num=ucin1463130471 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws. |
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NDLTD |
| language |
English |
| sources |
NDLTD |
| topic |
Educational Leadership Crisis Communication Crisis Higher Education PWI Leadership Situational Crisis Communication Theory |
| spellingShingle |
Educational Leadership Crisis Communication Crisis Higher Education PWI Leadership Situational Crisis Communication Theory Elmore, Branden D. Using Situational Crisis Communication Theory to Interrogate a PWIs Response to a Campus Racial Crisis |
| author |
Elmore, Branden D. |
| author_facet |
Elmore, Branden D. |
| author_sort |
Elmore, Branden D. |
| title |
Using Situational Crisis Communication Theory to Interrogate a PWIs Response to a Campus Racial Crisis |
| title_short |
Using Situational Crisis Communication Theory to Interrogate a PWIs Response to a Campus Racial Crisis |
| title_full |
Using Situational Crisis Communication Theory to Interrogate a PWIs Response to a Campus Racial Crisis |
| title_fullStr |
Using Situational Crisis Communication Theory to Interrogate a PWIs Response to a Campus Racial Crisis |
| title_full_unstemmed |
Using Situational Crisis Communication Theory to Interrogate a PWIs Response to a Campus Racial Crisis |
| title_sort |
using situational crisis communication theory to interrogate a pwis response to a campus racial crisis |
| publisher |
University of Cincinnati / OhioLINK |
| publishDate |
2016 |
| url |
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1463130471 |
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AT elmorebrandend usingsituationalcrisiscommunicationtheorytointerrogateapwisresponsetoacampusracialcrisis |
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