Understanding the Emerging Trend in the Craft Beverage Market

Understanding the Emerging Trend in the Craft Beverage Market

Bibliographic Details
Main Author: Fitzgerald, Patrick
Language:English
Published: University of Cincinnati / OhioLINK 2016
Subjects:
Design
Branding
Maker Movement
Rhinegeist
Craft Brewery
Coffee
Coffee Emporium
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=ucin1459439606
id ndltd-OhioLink-oai-etd.ohiolink.edu-ucin1459439606
record_format oai_dc
spelling ndltd-OhioLink-oai-etd.ohiolink.edu-ucin14594396062021-08-03T06:35:19Z Understanding the Emerging Trend in the Craft Beverage Market Fitzgerald, Patrick Design Branding Maker Movement Rhinegeist Craft Brewery Coffee Coffee Emporium The purpose of this thesis is to provide an overview of branding principles and the maker movement. These two subjects are important in the analysis of Rhinegeist and Coffee Emporium, which are two local Cincinnati Brands. The analysis of these two local companies will be compared to their similar national brands of Budweiser and Starbucks. The analysis will look into the companies; history, philosophy, and design elements and how they relate back to the principles discussed in the branding overview and maker movement. The conclusion will be a guideline that any coffee or craft brewery looking to start a business should follow. 2016-06-10 English text University of Cincinnati / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ucin1459439606 http://rave.ohiolink.edu/etdc/view?acc_num=ucin1459439606 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Design
Branding
Maker Movement
Rhinegeist
Craft Brewery
Coffee
Coffee Emporium
spellingShingle Design
Branding
Maker Movement
Rhinegeist
Craft Brewery
Coffee
Coffee Emporium
Fitzgerald, Patrick
Understanding the Emerging Trend in the Craft Beverage Market
author Fitzgerald, Patrick
author_facet Fitzgerald, Patrick
author_sort Fitzgerald, Patrick
title Understanding the Emerging Trend in the Craft Beverage Market
title_short Understanding the Emerging Trend in the Craft Beverage Market
title_full Understanding the Emerging Trend in the Craft Beverage Market
title_fullStr Understanding the Emerging Trend in the Craft Beverage Market
title_full_unstemmed Understanding the Emerging Trend in the Craft Beverage Market
title_sort understanding the emerging trend in the craft beverage market
publisher University of Cincinnati / OhioLINK
publishDate 2016
url http://rave.ohiolink.edu/etdc/view?acc_num=ucin1459439606
work_keys_str_mv AT fitzgeraldpatrick understandingtheemergingtrendinthecraftbeveragemarket
_version_ 1719439804724150272

Similar Items