Understanding the Emerging Trend in the Craft Beverage Market
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2016
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Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=ucin1459439606 |
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ndltd-OhioLink-oai-etd.ohiolink.edu-ucin14594396062021-08-03T06:35:19Z Understanding the Emerging Trend in the Craft Beverage Market Fitzgerald, Patrick Design Branding Maker Movement Rhinegeist Craft Brewery Coffee Coffee Emporium The purpose of this thesis is to provide an overview of branding principles and the maker movement. These two subjects are important in the analysis of Rhinegeist and Coffee Emporium, which are two local Cincinnati Brands. The analysis of these two local companies will be compared to their similar national brands of Budweiser and Starbucks. The analysis will look into the companies; history, philosophy, and design elements and how they relate back to the principles discussed in the branding overview and maker movement. The conclusion will be a guideline that any coffee or craft brewery looking to start a business should follow. 2016-06-10 English text University of Cincinnati / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ucin1459439606 http://rave.ohiolink.edu/etdc/view?acc_num=ucin1459439606 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws. |
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English |
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Design Branding Maker Movement Rhinegeist Craft Brewery Coffee Coffee Emporium |
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Design Branding Maker Movement Rhinegeist Craft Brewery Coffee Coffee Emporium Fitzgerald, Patrick Understanding the Emerging Trend in the Craft Beverage Market |
author |
Fitzgerald, Patrick |
author_facet |
Fitzgerald, Patrick |
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Fitzgerald, Patrick |
title |
Understanding the Emerging Trend in the Craft Beverage Market |
title_short |
Understanding the Emerging Trend in the Craft Beverage Market |
title_full |
Understanding the Emerging Trend in the Craft Beverage Market |
title_fullStr |
Understanding the Emerging Trend in the Craft Beverage Market |
title_full_unstemmed |
Understanding the Emerging Trend in the Craft Beverage Market |
title_sort |
understanding the emerging trend in the craft beverage market |
publisher |
University of Cincinnati / OhioLINK |
publishDate |
2016 |
url |
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1459439606 |
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