Remembering Earth Day: The Struggle over Public Memory in Virtual Spaces

Bibliographic Details
Main Author: Damman, Jessica
Language:English
Published: University of Cincinnati / OhioLINK 2011
Subjects:
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=ucin1307320285
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-ucin13073202852021-08-03T06:14:49Z Remembering Earth Day: The Struggle over Public Memory in Virtual Spaces Damman, Jessica Communication Earth Day Public Memory Environmental Communication Constitutive Rhetoric Over the past forty years, individuals and groups have remembered Earth Day in various ways. This thesis project focuses on the public memory of Earth Day, seeking to understand how different groups have promoted particular pasts for present interests. Public memory scholars broadly define public memory as the reconstitution of particular memories in order to meet the goals and interests of the present and the future. The memories crafted by two broad groups on the Internet are analyzed: official instances of public memory from government organizations and vernacular instances of public memory from environmentalist groups. This project argues that a historical account of Earth Day set in a scene of visible pollution with the need for institutional actors and actions was employed by official and vernacular memories in order to meet their particular interests. The analysis highlights that official memory used the historical account of Earth Day to shift the locus of responsibility for continued environmental change to individuals who are constituted as consumers. Vernacular memory attempts to subvert official memory by creating an activist subject position where individuals can hold institutions accountable for environmental injustices. As different needs and desires arise for the public memory of Earth Day, various groups have refashioned the messages of Earth Day to meet their evolving needs and desires. 2011-08-04 English text University of Cincinnati / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ucin1307320285 http://rave.ohiolink.edu/etdc/view?acc_num=ucin1307320285 unrestricted This thesis or dissertation is protected by copyright: some rights reserved. It is licensed for use under a Creative Commons license. Specific terms and permissions are available from this document's record in the OhioLINK ETD Center.
collection NDLTD
language English
sources NDLTD
topic Communication
Earth Day
Public Memory
Environmental Communication
Constitutive Rhetoric
spellingShingle Communication
Earth Day
Public Memory
Environmental Communication
Constitutive Rhetoric
Damman, Jessica
Remembering Earth Day: The Struggle over Public Memory in Virtual Spaces
author Damman, Jessica
author_facet Damman, Jessica
author_sort Damman, Jessica
title Remembering Earth Day: The Struggle over Public Memory in Virtual Spaces
title_short Remembering Earth Day: The Struggle over Public Memory in Virtual Spaces
title_full Remembering Earth Day: The Struggle over Public Memory in Virtual Spaces
title_fullStr Remembering Earth Day: The Struggle over Public Memory in Virtual Spaces
title_full_unstemmed Remembering Earth Day: The Struggle over Public Memory in Virtual Spaces
title_sort remembering earth day: the struggle over public memory in virtual spaces
publisher University of Cincinnati / OhioLINK
publishDate 2011
url http://rave.ohiolink.edu/etdc/view?acc_num=ucin1307320285
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