SITE UNSCENE: Architecture as Event Interface
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University of Cincinnati / OhioLINK
2011
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| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=ucin1307105881 |
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ndltd-OhioLink-oai-etd.ohiolink.edu-ucin13071058812021-08-03T06:14:49Z SITE UNSCENE: Architecture as Event Interface Tans, Katherine L. Architecture Cincinnati interface event spectacle branding movement <p>The tangible world is increasingly alienated by the accumulation of images that exist above it. That is, commodity signs and symbols have amassed beyond decorative add-ons to become substitutes for former urban vitality. Thus, updated appearances of commodity spectacle broadcast themselves, backgrounding architecture as an outdated underpinning. Highway intrusions exacerbate the situation by eroding the city into isolated segments and introducing a mass marketplace of highway consumers. In particular, this SIGN versus building predicament is dramatized in the postindustrial city where billboards often cover discarded factory buildings. These branded buildings exemplify Venturi and Brown’s decorated shed, defined in "Learning from Las Vegas" as a conventional building that applies symbols (in this case, billboards). At these layered sites, which contain an industrial past, highway superimpositions, and billboard overlays, the projection of advertisement is the only spectacle, and the consumer is its passive spectator. Aspostindustrial consumption accelerates, it becomes imperative to establish an architectural response that re-casts passive consumers as actor and audience, generators of the spectacle.</p><p>The methodology for designing at these complex sites includes negotiation between people’s varying experiential narratives in and around the site, exploitation of the dynamic nature and spontaneity of their interactions, and maintained stringency to the site’s physical context. The thesis project, located in Cincinnati, Ohio, asserts the significance of interface between spectacle and spectator at the site of an uninhabited factory building, branded in billboards, and tangled in a web of elevated highways and surface city streets. The design approach sets the stage for interactive event through circulatory movement and the interplay between visible public and unseen private functions. Recognizing the inevitability of branding at this highly visible site, the program takes cues from Cincinnati’s current initiative to rebrand the city as the “Consumer Marketing Hub of Innovation and Opportunity”; therefore, it includes a community event venue and educational facilities for the burgeoning creative class. This “site unscene,” in which the highway and city blindly encircle a decorated shed, exposes the problematic disregard of, yet potential for interface along these postindustrial edges.</p> 2011-09-26 English text University of Cincinnati / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ucin1307105881 http://rave.ohiolink.edu/etdc/view?acc_num=ucin1307105881 unrestricted This thesis or dissertation is protected by copyright: some rights reserved. It is licensed for use under a Creative Commons license. Specific terms and permissions are available from this document's record in the OhioLINK ETD Center. |
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NDLTD |
| language |
English |
| sources |
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| topic |
Architecture Cincinnati interface event spectacle branding movement |
| spellingShingle |
Architecture Cincinnati interface event spectacle branding movement Tans, Katherine L. SITE UNSCENE: Architecture as Event Interface |
| author |
Tans, Katherine L. |
| author_facet |
Tans, Katherine L. |
| author_sort |
Tans, Katherine L. |
| title |
SITE UNSCENE: Architecture as Event Interface |
| title_short |
SITE UNSCENE: Architecture as Event Interface |
| title_full |
SITE UNSCENE: Architecture as Event Interface |
| title_fullStr |
SITE UNSCENE: Architecture as Event Interface |
| title_full_unstemmed |
SITE UNSCENE: Architecture as Event Interface |
| title_sort |
site unscene: architecture as event interface |
| publisher |
University of Cincinnati / OhioLINK |
| publishDate |
2011 |
| url |
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1307105881 |
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