Hearing, Remembering, and Branding: Guidelines for Creating Sonic Logos

Hearing, Remembering, and Branding: Guidelines for Creating Sonic Logos

Bibliographic Details
Main Author: Krishnan Palghat, Vijaykumar
Language:English
Published: University of Cincinnati / OhioLINK 2009
Subjects:
Behaviorial Sciences
Marketing
Music
Psychology
Sonic branding
Sonic logo
Sogo
Auditory processing fluency
Auditory identity
not a jingle
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=ucin1242848683

Internet

http://rave.ohiolink.edu/etdc/view?acc_num=ucin1242848683

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