Design Research and Research Design: Application of Quantitative Methodology to the Design Process

Bibliographic Details
Main Author:	Wise, Ruth E.
Language:	English
Published:	University of Cincinnati / OhioLINK 2008
Subjects:	Design design research quantitative methodology graphic design visual communication risk communication
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=ucin1219093105

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spelling	ndltd-OhioLink-oai-etd.ohiolink.edu-ucin12190931052021-08-03T06:12:52Z Design Research and Research Design: Application of Quantitative Methodology to the Design Process Wise, Ruth E. Design design research quantitative methodology graphic design visual communication risk communication Design research is defined more by qualitative than quantitative methodology. A design research literature review reveals a dearth of examples related to the use of the scientific method and quantitative methodology. Qualitative and quantitative studies are complementary and necessary to the growth and validation of a field of study. Over-reliance on qualitative research approaches to the exclusion of quantitative approaches undermines the importance and legitimacy of the design profession. The purpose of my thesis is to explore the use of quantitative methodology in the design process by conducting an experimental research study. The pilot study employs a quantitative approach to evaluating the effectiveness of a graphic design process as applied to a computer-based, interactive program for the communication and understanding of medication risk information by patients and the effects of health literacy and numeracy. The results of the study illustrate that the application of quantitative methodology to testing visual and information design formats shows promise in contributing useful information to the design decision-making process. The primary implication of incorporating quantitative methodologies into design research and practice is an educational one. My research shows quantitative methodology has an important and appropriate place in design research, education and practice though it is currently underutilized. 2008 English text University of Cincinnati / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ucin1219093105 http://rave.ohiolink.edu/etdc/view?acc_num=ucin1219093105 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection	NDLTD
language	English
sources	NDLTD
topic	Design design research quantitative methodology graphic design visual communication risk communication
spellingShingle	Design design research quantitative methodology graphic design visual communication risk communication Wise, Ruth E. Design Research and Research Design: Application of Quantitative Methodology to the Design Process
author	Wise, Ruth E.
author_facet	Wise, Ruth E.
author_sort	Wise, Ruth E.
title	Design Research and Research Design: Application of Quantitative Methodology to the Design Process
title_short	Design Research and Research Design: Application of Quantitative Methodology to the Design Process
title_full	Design Research and Research Design: Application of Quantitative Methodology to the Design Process
title_fullStr	Design Research and Research Design: Application of Quantitative Methodology to the Design Process
title_full_unstemmed	Design Research and Research Design: Application of Quantitative Methodology to the Design Process
title_sort	design research and research design: application of quantitative methodology to the design process
publisher	University of Cincinnati / OhioLINK
publishDate	2008
url	http://rave.ohiolink.edu/etdc/view?acc_num=ucin1219093105
work_keys_str_mv	AT wiseruthe designresearchandresearchdesignapplicationofquantitativemethodologytothedesignprocess
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Design Research and Research Design: Application of Quantitative Methodology to the Design Process

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