Proprioception and the Truth Effect: A Case in Favor of the Cartesian Model of Information Processing

Proprioception and the Truth Effect: A Case in Favor of the Cartesian Model of Information Processing

Bibliographic Details
Main Author: BECHKOFF, JENNIFER ROBERTA
Language:English
Published: University of Cincinnati / OhioLINK 2008
Subjects:
Marketing
consumer psychology
truth effect
information processing
proprioception
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=ucin1212164699
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-ucin12121646992021-08-03T06:12:38Z Proprioception and the Truth Effect: A Case in Favor of the Cartesian Model of Information Processing BECHKOFF, JENNIFER ROBERTA Marketing Marketing consumer psychology truth effect information processing proprioception <p>Repeatedly exposing people to claims increases the perceived truth of the claim when it is seen at a later point in time, even if the claim is false. Proprioception has been shown to increase persuasion and subconsciously alter evaluations. Currently, there is no literature showing if and how it may affect truth judgments. The purpose of this study is to see if overt head movement proprioception (i.e., nodding and shaking) moderates the truth effect and to offer support to one of two competing theories - whether or not the truth effect is an encoding effect or a memory bias. Because proprioception occurs at the encoding phase, results showing that proprioception enhances truth judgments would lend support to the Spinozan model, which holds that the truth effect is an encoding-effect; results showing that proprioception has no effect on truth judgments would lend support to the Cartesian model, which holds that the truth effect is a retrieval effect. Three experiments were conducted to explore these issues, and thereby extend and refine knowledge in the areas of judgment and decision making.</p><p>Subjects listened to a single exposure of a series of false statements through headphones while nodding or shaking (or remaining still). Subjects were asked to judge the veracity of the statements they heard as well as several statements they did not hear. Experiment 1 identified a large truth effect and a difference among motoric tasks for one set of false statements, but not for another. Experiment 2 set out to replicate the results of Experiment 1 using the statement set that revealed a difference among motoric tasks. Again, a large truth effect was identified, but this time, no differences were found among motoric tasks. Experiment 3 added a second exposure of the false statements, resulting in the largest truth effect ever recorded, but again, no difference among motoric tasks. Aggregated results cannot support the Spinozan (encoding effect) model, thus lending additional support to the Cartesian model. This is the first study to achieve the truth effect through auditory stimuli. Implications for marketing effectiveness are presented.</p> 2008-08-22 English text University of Cincinnati / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ucin1212164699 http://rave.ohiolink.edu/etdc/view?acc_num=ucin1212164699 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Marketing
Marketing
consumer psychology
truth effect
information processing
proprioception
spellingShingle Marketing
Marketing
consumer psychology
truth effect
information processing
proprioception
BECHKOFF, JENNIFER ROBERTA
Proprioception and the Truth Effect: A Case in Favor of the Cartesian Model of Information Processing
author BECHKOFF, JENNIFER ROBERTA
author_facet BECHKOFF, JENNIFER ROBERTA
author_sort BECHKOFF, JENNIFER ROBERTA
title Proprioception and the Truth Effect: A Case in Favor of the Cartesian Model of Information Processing
title_short Proprioception and the Truth Effect: A Case in Favor of the Cartesian Model of Information Processing
title_full Proprioception and the Truth Effect: A Case in Favor of the Cartesian Model of Information Processing
title_fullStr Proprioception and the Truth Effect: A Case in Favor of the Cartesian Model of Information Processing
title_full_unstemmed Proprioception and the Truth Effect: A Case in Favor of the Cartesian Model of Information Processing
title_sort proprioception and the truth effect: a case in favor of the cartesian model of information processing
publisher University of Cincinnati / OhioLINK
publishDate 2008
url http://rave.ohiolink.edu/etdc/view?acc_num=ucin1212164699
work_keys_str_mv AT bechkoffjenniferroberta proprioceptionandthetrutheffectacaseinfavorofthecartesianmodelofinformationprocessing
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