THE CREATION OF HYBRID SPACE ARCHITECTURE

THE CREATION OF HYBRID SPACE ARCHITECTURE

Bibliographic Details
Main Author: ECKERT, GREGORY WINDSOR
Language:English
Published: University of Cincinnati / OhioLINK 2006
Subjects:
hybrid,
virtual,
real space,
retail,
integrated,
experience,
controlled user,
circulation.
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=ucin1148064161
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-ucin11480641612021-08-03T06:11:11Z THE CREATION OF HYBRID SPACE ARCHITECTURE ECKERT, GREGORY WINDSOR hybrid, virtual, real space, retail, integrated, experience, controlled user, circulation. Today, people use the computer as part of their daily lives, whether it is at work, home, or in the palm of their hands. The increased popularity of online access has changed society in the areas of communication, commerce, research, and entertainment. As society changes, architecture will change with it. The retail industry is ready to undergo a transformation. Thus, this thesis explores the integration of virtual and physical environments to achieve a unique way of retailing that provides the customer with an enhanced experience, convenient service, and personalized stores. Communication among customers includes access to a virtual world, which allows them to interact with distant locations and individuals whether in the main physical store, virtually from a home computer, or from a branch location. Technology gives the retailer the ability to change quickly, access a larger customer base, and personalize advertising to individuals. Accordingly, it is hypothesized that the new retail environment will be a collection of inter-connected retail communities, both real and virtual, interacting in ways previously believed to be science fiction. 2006-07-11 English text University of Cincinnati / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ucin1148064161 http://rave.ohiolink.edu/etdc/view?acc_num=ucin1148064161 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic hybrid,
virtual,
real space,
retail,
integrated,
experience,
controlled user,
circulation.
spellingShingle hybrid,
virtual,
real space,
retail,
integrated,
experience,
controlled user,
circulation.
ECKERT, GREGORY WINDSOR
THE CREATION OF HYBRID SPACE ARCHITECTURE
author ECKERT, GREGORY WINDSOR
author_facet ECKERT, GREGORY WINDSOR
author_sort ECKERT, GREGORY WINDSOR
title THE CREATION OF HYBRID SPACE ARCHITECTURE
title_short THE CREATION OF HYBRID SPACE ARCHITECTURE
title_full THE CREATION OF HYBRID SPACE ARCHITECTURE
title_fullStr THE CREATION OF HYBRID SPACE ARCHITECTURE
title_full_unstemmed THE CREATION OF HYBRID SPACE ARCHITECTURE
title_sort creation of hybrid space architecture
publisher University of Cincinnati / OhioLINK
publishDate 2006
url http://rave.ohiolink.edu/etdc/view?acc_num=ucin1148064161
work_keys_str_mv AT eckertgregorywindsor thecreationofhybridspacearchitecture
AT eckertgregorywindsor creationofhybridspacearchitecture
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