BRANDED ENVIRONMENTS: THE DESIGN APPROACHES
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| Language: | English |
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University of Cincinnati / OhioLINK
2006
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| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=ucin1147968299 |
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ndltd-OhioLink-oai-etd.ohiolink.edu-ucin11479682992021-08-03T06:11:11Z BRANDED ENVIRONMENTS: THE DESIGN APPROACHES MEHTA, RUCHI J. brand branding branded environments In today’s post-industrial society, brands are an undenaible force. Brand stewards who quickly learned that brands are not just insignias on the packaging of products, but infer meanings and symbolic values have resorted to branding practices that increasingly extend to the spatial environments in which the brands flourish. Thus, a strong relationship is emerging between environmental design and branding as a concept. This thesis explores this emerging relationship and establishes that branded environments, the three-dimensional environments in which brands operate, can be a powerful medium for staging brand experiences. It thereby delves into a study of various design appraoches that comprise the present spectrum of branded environments. By clarifying fundamental concepts related to the design of branded environments this study creates a platform to reflect on both, the use of environmental design as a tool for branding, and branding as a concept of environmental design. 2006 English text University of Cincinnati / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ucin1147968299 http://rave.ohiolink.edu/etdc/view?acc_num=ucin1147968299 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws. |
| collection |
NDLTD |
| language |
English |
| sources |
NDLTD |
| topic |
brand branding branded environments |
| spellingShingle |
brand branding branded environments MEHTA, RUCHI J. BRANDED ENVIRONMENTS: THE DESIGN APPROACHES |
| author |
MEHTA, RUCHI J. |
| author_facet |
MEHTA, RUCHI J. |
| author_sort |
MEHTA, RUCHI J. |
| title |
BRANDED ENVIRONMENTS: THE DESIGN APPROACHES |
| title_short |
BRANDED ENVIRONMENTS: THE DESIGN APPROACHES |
| title_full |
BRANDED ENVIRONMENTS: THE DESIGN APPROACHES |
| title_fullStr |
BRANDED ENVIRONMENTS: THE DESIGN APPROACHES |
| title_full_unstemmed |
BRANDED ENVIRONMENTS: THE DESIGN APPROACHES |
| title_sort |
branded environments: the design approaches |
| publisher |
University of Cincinnati / OhioLINK |
| publishDate |
2006 |
| url |
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1147968299 |
| work_keys_str_mv |
AT mehtaruchij brandedenvironmentsthedesignapproaches |
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1719432334546042880 |