FROM BRAND TO ARCHITECTURE

FROM BRAND TO ARCHITECTURE

Bibliographic Details
Main Author: BECK, BRADLEY JOSEPH
Language:English
Published: University of Cincinnati / OhioLINK 2003
Subjects:
Architecture
branding
signature architecture
community
authenticity
consumer culture
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=ucin1053381750
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-ucin10533817502021-08-03T06:09:02Z FROM BRAND TO ARCHITECTURE BECK, BRADLEY JOSEPH Architecture branding signature architecture community authenticity consumer culture Society has been slowly replacing all product importance with brand equity; this has caused a shift in thinking from the quality of a good to lifestyle assimilation. The effect on architecture is evident in the promotion of ‘signature architects’ who have branded themselves and their style, creating a market for those clients who wish to look at architecture as a product of brand bolstering. Whole communities have lost a sense of their own identity, lacking any real vernacular and hoping that an architect can repeat ‘the Bilbao effect’ to invigorate them. In order to restore an authenticity to this culture that defines itself by the designer label, architects can create buildings which not only are more honest in their detailing but allow a community to create for themselves an identity. This adds a flavor of the vernacular that has been lost and lets the architecture and the people determine character, not the architect. 2003-07-02 English text University of Cincinnati / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ucin1053381750 http://rave.ohiolink.edu/etdc/view?acc_num=ucin1053381750 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Architecture
branding
signature architecture
community
authenticity
consumer culture
spellingShingle Architecture
branding
signature architecture
community
authenticity
consumer culture
BECK, BRADLEY JOSEPH
FROM BRAND TO ARCHITECTURE
author BECK, BRADLEY JOSEPH
author_facet BECK, BRADLEY JOSEPH
author_sort BECK, BRADLEY JOSEPH
title FROM BRAND TO ARCHITECTURE
title_short FROM BRAND TO ARCHITECTURE
title_full FROM BRAND TO ARCHITECTURE
title_fullStr FROM BRAND TO ARCHITECTURE
title_full_unstemmed FROM BRAND TO ARCHITECTURE
title_sort from brand to architecture
publisher University of Cincinnati / OhioLINK
publishDate 2003
url http://rave.ohiolink.edu/etdc/view?acc_num=ucin1053381750
work_keys_str_mv AT beckbradleyjoseph frombrandtoarchitecture
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