Music as a Marketed Commodity: Strategies of Past, Present, and Future

Music as a Marketed Commodity: Strategies of Past, Present, and Future

Bibliographic Details
Main Author: Wittschen, Lauren R.
Language:English
Published: Ohio University Honors Tutorial College / OhioLINK 2021
Subjects:
Music
Journalism
Marketing
music marketing
music
music as a commodity
mass marketing
music and journalism
music and marketing
marketing strategies
music marketing strategies
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1619112503178514

Internet

http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1619112503178514

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