Partnerships in Fostering Poverty Alleviation: A Case Study on the <i>Together Ohio</i> Campaign in Appalachian Communities

Partnerships in Fostering Poverty Alleviation: A Case Study on the <i>Together Ohio</i> Campaign in Appalachian Communities

Bibliographic Details
Main Author: Klein, Daniel F.
Language:English
Published: Ohio University Honors Tutorial College / OhioLINK 2011
Subjects:
Communication
Journalism
social marketing
collaboration
community development
poverty alleviation
nonprofit
partnerships
communication theory
volunteerism
capacity building
organizational capacity
social marketing campaign
campaign
poverty
Appalachia
faith-based
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1307038746
id ndltd-OhioLink-oai-etd.ohiolink.edu-ouhonors1307038746
record_format oai_dc
spelling ndltd-OhioLink-oai-etd.ohiolink.edu-ouhonors13070387462021-08-03T06:07:00Z Partnerships in Fostering Poverty Alleviation: A Case Study on the <i>Together Ohio</i> Campaign in Appalachian Communities Klein, Daniel F. Communication Journalism social marketing collaboration community development poverty alleviation nonprofit partnerships communication theory volunteerism capacity building organizational capacity social marketing campaign campaign poverty Appalachia faith-based Appalachian Ohio stands as one of the poorest and most underdeveloped regions in the country. This study evaluates a social marketing campaign initiated by the <i>Together Ohio</i>: Southeast Collaborative to foster partnerships between nonprofits and local faith-based groups to carry out poverty alleviation initiatives in their communities. The year-long campaign targeted local nonprofits and faith-based groups in 15 counties in Southern Ohio. Principles of social marketing were product (collaborative partnerships), price (cost, perception of applicability and efficacy, and access), promotion (letters, flyers, website, emails, word-of-mouth), and place (regional campuses, ODJFS offices, local libraries). The campaign consisted of a Comprehensive Needs Assessment, Community Listening Sessions and Partnership Development Institutes. Of respondent organizations that participated in the Partnership Development Institutes (n = 23), 52% indicated that they learned “A great deal” about the value and benefits of partnering and collaboration and 48% indicated that they learned “Some things about this topic.” No one answered that they learned either Very few things about the topic or “practically nothing about this topic.” This evaluation suggests the need for more research on the use of social marketing in other campaigns targeting primarily rural and underserved areas. 2011-06-16 English text Ohio University Honors Tutorial College / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1307038746 http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1307038746 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Communication
Journalism
social marketing
collaboration
community development
poverty alleviation
nonprofit
partnerships
communication theory
volunteerism
capacity building
organizational capacity
social marketing campaign
campaign
poverty
Appalachia
faith-based
spellingShingle Communication
Journalism
social marketing
collaboration
community development
poverty alleviation
nonprofit
partnerships
communication theory
volunteerism
capacity building
organizational capacity
social marketing campaign
campaign
poverty
Appalachia
faith-based
Klein, Daniel F.
Partnerships in Fostering Poverty Alleviation: A Case Study on the <i>Together Ohio</i> Campaign in Appalachian Communities
author Klein, Daniel F.
author_facet Klein, Daniel F.
author_sort Klein, Daniel F.
title Partnerships in Fostering Poverty Alleviation: A Case Study on the <i>Together Ohio</i> Campaign in Appalachian Communities
title_short Partnerships in Fostering Poverty Alleviation: A Case Study on the <i>Together Ohio</i> Campaign in Appalachian Communities
title_full Partnerships in Fostering Poverty Alleviation: A Case Study on the <i>Together Ohio</i> Campaign in Appalachian Communities
title_fullStr Partnerships in Fostering Poverty Alleviation: A Case Study on the <i>Together Ohio</i> Campaign in Appalachian Communities
title_full_unstemmed Partnerships in Fostering Poverty Alleviation: A Case Study on the <i>Together Ohio</i> Campaign in Appalachian Communities
title_sort partnerships in fostering poverty alleviation: a case study on the <i>together ohio</i> campaign in appalachian communities
publisher Ohio University Honors Tutorial College / OhioLINK
publishDate 2011
url http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1307038746
work_keys_str_mv AT kleindanielf partnershipsinfosteringpovertyalleviationacasestudyontheitogetherohioicampaigninappalachiancommunities
_version_ 1719431171487563776

Similar Items