Screen-based interactive advertisements and their effectiveness: an exploratory study of cross-national computer users /

Screen-based interactive advertisements and their effectiveness: an exploratory study of cross-national computer users /

Bibliographic Details
Main Author: Yang, Chung-Chuan Kenneth
Language:English
Published: The Ohio State University / OhioLINK 1994
Subjects:
Business Administration
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1487858417982324
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu14878584179823242021-08-03T06:57:45Z Screen-based interactive advertisements and their effectiveness: an exploratory study of cross-national computer users / Yang, Chung-Chuan Kenneth Business Administration 1994 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1487858417982324 http://rave.ohiolink.edu/etdc/view?acc_num=osu1487858417982324 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Business Administration
spellingShingle Business Administration
Yang, Chung-Chuan Kenneth
Screen-based interactive advertisements and their effectiveness: an exploratory study of cross-national computer users /
author Yang, Chung-Chuan Kenneth
author_facet Yang, Chung-Chuan Kenneth
author_sort Yang, Chung-Chuan Kenneth
title Screen-based interactive advertisements and their effectiveness: an exploratory study of cross-national computer users /
title_short Screen-based interactive advertisements and their effectiveness: an exploratory study of cross-national computer users /
title_full Screen-based interactive advertisements and their effectiveness: an exploratory study of cross-national computer users /
title_fullStr Screen-based interactive advertisements and their effectiveness: an exploratory study of cross-national computer users /
title_full_unstemmed Screen-based interactive advertisements and their effectiveness: an exploratory study of cross-national computer users /
title_sort screen-based interactive advertisements and their effectiveness: an exploratory study of cross-national computer users /
publisher The Ohio State University / OhioLINK
publishDate 1994
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1487858417982324
work_keys_str_mv AT yangchungchuankenneth screenbasedinteractiveadvertisementsandtheireffectivenessanexploratorystudyofcrossnationalcomputerusers
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