The role of involvement and source credibility as determinants of vehicle-source effects in persuasive communications /

The role of involvement and source credibility as determinants of vehicle-source effects in persuasive communications /

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Bibliographic Details
Main Author: Finch, James Earl
Language:English
Published: The Ohio State University / OhioLINK 1987
Subjects:
Business Administration
Communication in marketing
Advertising
Persuasion
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu148732651171709
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu1487326511717092021-08-03T06:53:40Z The role of involvement and source credibility as determinants of vehicle-source effects in persuasive communications / Finch, James Earl Business Administration Communication in marketing Advertising Persuasion 1987 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu148732651171709 http://rave.ohiolink.edu/etdc/view?acc_num=osu148732651171709 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Business Administration
Communication in marketing
Advertising
Persuasion
spellingShingle Business Administration
Communication in marketing
Advertising
Persuasion
Finch, James Earl
The role of involvement and source credibility as determinants of vehicle-source effects in persuasive communications /
author Finch, James Earl
author_facet Finch, James Earl
author_sort Finch, James Earl
title The role of involvement and source credibility as determinants of vehicle-source effects in persuasive communications /
title_short The role of involvement and source credibility as determinants of vehicle-source effects in persuasive communications /
title_full The role of involvement and source credibility as determinants of vehicle-source effects in persuasive communications /
title_fullStr The role of involvement and source credibility as determinants of vehicle-source effects in persuasive communications /
title_full_unstemmed The role of involvement and source credibility as determinants of vehicle-source effects in persuasive communications /
title_sort role of involvement and source credibility as determinants of vehicle-source effects in persuasive communications /
publisher The Ohio State University / OhioLINK
publishDate 1987
url http://rave.ohiolink.edu/etdc/view?acc_num=osu148732651171709
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AT finchjamesearl roleofinvolvementandsourcecredibilityasdeterminantsofvehiclesourceeffectsinpersuasivecommunications
_version_ 1719448002748219392

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