A process for determining the influence of television advertising, promoting game attendance for a specific Division I women's basketball program, upon individual spectator decisions to attend a home contest at that institution /
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| Language: | English |
| Published: |
The Ohio State University / OhioLINK
1986
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| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=osu1487267546981021 |