The use of focus groups in exploratory research : the effects of group size, group type, acquaintanceship, and the moderator on response quantity and quality /

The use of focus groups in exploratory research : the effects of group size, group type, acquaintanceship, and the moderator on response quantity and quality /

Bibliographic Details
Main Author:	Fern, Edward F.
Language:	English
Published:	The Ohio State University / OhioLINK 1979
Subjects:	Business Administration Interviewing in marketing research
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1487084182543553

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