Message forms and effective corrective advertising : an experiment /

Message forms and effective corrective advertising : an experiment /

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Bibliographic Details
Main Author:	Semenik, Richard J.
Language:	English
Published:	The Ohio State University / OhioLINK 1976
Subjects:	Business Administration Advertising Consumers
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1487003563420116

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