The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study /

The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study /

Show other versions (1)

Bibliographic Details
Main Author:	Dean, Michael Lewis
Language:	English
Published:	The Ohio State University / OhioLINK 1971
Subjects:	Business Administration Advertising copy Consumers
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1486722377258543

Similar Items

The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study
by: Dean, Michael Lewis
Published: (1971)

Discovering the Role of Emotional and Rational Appeals and Hidden Heterogeneity of Consumers in Advertising Copies for Sustainable Marketing
by: Cheong Kim, et al.
Published: (2020-06-01)

Sexism in Advertising : A Qualitative Study of the Influence on Consumer Attitudes Towards Companies
by: Andersson, Hanna, et al.
Published: (2017)

Personalized Advertising: Examining the Consumer Attitudes of Generation Z Towards Data Privacy and Personalization : A study of consumer attitudes towards the commercial usage of personal data
by: Taneo Zander, Jennifer Taneo Zander, et al.
Published: (2019)

Consumers’ attitude towards nudity in advertising- A qualitative study.
by: Boughriou, Mohsen, et al.
Published: (2018)

The influence of seals of certification on consumer attitudes for selected products /
by: Anderson, Beverlee B.
Published: (1972)

An experimental investigation of the effects of sounds on consumer learning and evaluation of a persuasive audio message /
by: Atwood, April Marie
Published: (1987)

Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude toward advertisement
by: Friis-Jespersen, Christopher
Published: (2017)

Consumer Attitudes towards Subliminal Advertising : Focus on the Use of Product Placement
by: Nilcham, Pooriphong
Published: (2013)

Programmatic Advertising’s Effect on Consumer : Artificial Intelligence Technologies in Advertising and Marketing on Consumers Decision Making
by: Ahmad, Hilal, et al.
Published: (2021)

Black consumer's attitudes towards Advertising
by: A. G. le Roux, et al.
Published: (1982-11-01)

Message forms and effective corrective advertising : an experiment /
by: Semenik, Richard J.
Published: (1976)

An experimental investigation of repetition and processing task as determinants of recognition and evaluation of non-communication stimuli /
by: Obermiller, Carl
Published: (1983)

Consumer attitudes toward and intentions to accept mobile advertising
by: Abednego Feehi Okoe, et al.
Published: (2015-09-01)

Programmatic Advertising: A Quantitative Study of Consumer Attitudes Towards Highly Frequent Online Ads
by: Högström, Julia, et al.
Published: (2017)

The impact of the abstractness-concreteness of an ad copy on consumers' responses to a product : the moderating role of consumers' regulatory foci and types of product attribute
by: Ci, Cunhyeong, 1969-
Published: (2012)

The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products
by: Jernberg, Alice, et al.
Published: (2020)

Consumer Perceptions on the Privacy-Invasiveness of In-feed Advertisements
by: Lindblad, Richard, et al.
Published: (2017)

The influence of advertisement towards brand choice: An exploration from initial attitude of consumers
by: Asto Sunu Subroto, et al.
Published: (2018-09-01)

A cross-cultural analysis of selected source effects on information processing in an advertising context : an empirical study of French and English Canadian consumers /
by: Tamilia, Robert D.
Published: (1977)

Influence of advertising as a means of information transmission towards consumer: theoretical aspect
by: Jolita Vveinhardt, et al.
Published: (2006-12-01)

...Do you? #MeToo! : A study on consumer behavior towards sexual appeal in advertising after the worldwide #MeToo-uprising
by: Rakocevic, Gabriella, et al.
Published: (2018)

An empirical investigation of the performance of situational multi-attribute attitude model in predicting consumer purchase behavior and in monitoring change /
by: Miller, Kenneth Ernest
Published: (1976)

FACTORS RESPONSIBLE FOR CONSUMER’S ATTITUDE TOWARDS ADVERGAMES
by: Ghirvu Alina
Published: (2013-07-01)

Consumers' Attitudes Toward Sexual Appeal in Advertising
by: Hedström, Jakob, et al.
Published: (2017)

Semiotics, mythology and translation in the framework of commercial advertising
by: Gamedze, Nkosinathi Tebogo
Published: (2015)

An empirical examination of attitudes and behavioral changes in the fashion adoption process /
by: Lancioni, Richard A.
Published: (1972)

Attitudes of young consumers towards promotion based on advertising Postawy młodych konsumentów wobec promocji na przykładzie reklam
by: Grażyna Adamczyk
Published: (2008-09-01)

Consumer attitudes toward mobile advertising : A study of the Dutch youth.
by: Ramnarain, Manishka, et al.
Published: (2012)

Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes
by: Ivana Kursan Milaković, et al.
Published: (2020-01-01)

CGA : Empirical study on the effect of consumer generated advertising on the attitude towards a brand and the intention to buy
by: Τσούτσουρα, Ελένη
Published: (2015)

Video Storytelling Advertisement : A quantitative study about the effect consumers’ attitude towards the brand
by: Bloom, Oskar, et al.
Published: (2018)

Direct-to-consumer advertising of prescription drugs: Measures of effectiveness /
by: Sullivan, Donald L.
Published: (1996)

Examining Consumers' Perception and Attitude towards Different Product Settings Presented within Advertisements
by: Valenzuela, Christine
Published: (2020)

The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market
by: Mattheus, Jared Cameron
Published: (2016)

The impact of source credibility on Saudi consumer's attitude toward print advertisement: the moderating role of brand familiarity / Methaq Ahmed Abdulmajid
by: Abdulmajid, Methaq Ahmed
Published: (2011)

Physiological measures of advertising effectiveness : a theoretical and empirical investigation /
by: Hensel, James Stephen
Published: (1971)

Advertising and promotion of consumer products in PRC: an exploratory study.
Published: (1991)

Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions
by: Surovaya, Ekaterina
Published: (2015)

Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention
by: Ardalan Sameti, et al.
Published: (2017-07-01)

Cannot write session to /tmp/vufind_sessions/sess_enoaltp00k8vblkfvafjuh3pk5