The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study /

The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study /

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Bibliographic Details
Main Author: Dean, Michael Lewis
Language:English
Published: The Ohio State University / OhioLINK 1971
Subjects:
Business Administration
Advertising copy
Consumers
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1486722377258543
id ndltd-OhioLink-oai-etd.ohiolink.edu-osu1486722377258543
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu14867223772585432021-08-03T06:46:04Z The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study / Dean, Michael Lewis Business Administration Advertising copy Consumers 1971 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1486722377258543 http://rave.ohiolink.edu/etdc/view?acc_num=osu1486722377258543 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Business Administration
Advertising copy
Consumers
spellingShingle Business Administration
Advertising copy
Consumers
Dean, Michael Lewis
The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study /
author Dean, Michael Lewis
author_facet Dean, Michael Lewis
author_sort Dean, Michael Lewis
title The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study /
title_short The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study /
title_full The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study /
title_fullStr The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study /
title_full_unstemmed The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study /
title_sort influence of promotional copy claims on consumer attitudes toward selected products : an empirical study /
publisher The Ohio State University / OhioLINK
publishDate 1971
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1486722377258543
work_keys_str_mv AT deanmichaellewis theinfluenceofpromotionalcopyclaimsonconsumerattitudestowardselectedproductsanempiricalstudy
AT deanmichaellewis influenceofpromotionalcopyclaimsonconsumerattitudestowardselectedproductsanempiricalstudy
_version_ 1719444025613746176

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