The role of personality and perceived risk in the purchase of branded headache and pain and cold remedies /

The role of personality and perceived risk in the purchase of branded headache and pain and cold remedies /

Bibliographic Details
Main Author:	Brown, Herbert Eugene
Language:	English
Published:	The Ohio State University / OhioLINK 1969
Subjects:	Business Administration Personality Risk
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1486651333550732

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