Development of a forced choice instrument to measure television station images /

Development of a forced choice instrument to measure television station images /

Bibliographic Details
Main Author:	Topping, Malachi C.
Language:	English
Published:	The Ohio State University / OhioLINK 1965
Subjects:	Theater Television advertising Television broadcasting
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1486567232689065

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