A New Product on the Chinese Market---Exploring how the Xiaomi smartphone became an “overnight sensation” in China

A New Product on the Chinese Market---Exploring how the Xiaomi smartphone became an “overnight sensation” in China

Bibliographic Details
Main Author: Li, Tina Lynn
Language:Chinese and English
Published: The Ohio State University / OhioLINK 2015
Subjects:
Asian American Studies
Asian Studies
Behavioral Sciences
Behavioral Psychology
Business Costs
Computer Science
Foreign Language
Information Science
Information Technology
Intellectual Property
International Relations
smartphone
cellphone
market
china
US
xiaomi
samsung
apple
HTC
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1435715038
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu14357150382021-08-03T06:31:53Z A New Product on the Chinese Market---Exploring how the Xiaomi smartphone became an “overnight sensation” in China Li, Tina Lynn Asian American Studies Asian Studies Behavioral Sciences Behavioral Psychology Business Costs Computer Science Foreign Language Information Science Information Technology Intellectual Property International Relations smartphone cellphone market china US xiaomi samsung apple HTC Xiaomi, founded April 2010, within 4 years has already become the king of China’s smartphones and even ranks third in global smartphone sales. This current paper explores the reasons for Xiaomi’s explosion of popularity from six different angles: company development history, business operations strategy, competitive advantage, competitor analysis, potential obstacles to development and domestic market prospects. Through an in-depth analysis, this paper will explore the resistances faced by Xiaomi when entering foreign markets and how they were able to maintain foreign sales and health development. Finally, it will discuss some of the valuable lessons that Chinese enterprises expanding abroad and foreign enterprises entering China can learn from Xiaomi’s success. 2015-10-09 Chinese and English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1435715038 http://rave.ohiolink.edu/etdc/view?acc_num=osu1435715038 unrestricted This thesis or dissertation is protected by copyright: some rights reserved. It is licensed for use under a Creative Commons license. Specific terms and permissions are available from this document's record in the OhioLINK ETD Center.
collection NDLTD
language Chinese and English
sources NDLTD
topic Asian American Studies
Asian Studies
Behavioral Sciences
Behavioral Psychology
Business Costs
Computer Science
Foreign Language
Information Science
Information Technology
Intellectual Property
International Relations
smartphone
cellphone
market
china
US
xiaomi
samsung
apple
HTC
spellingShingle Asian American Studies
Asian Studies
Behavioral Sciences
Behavioral Psychology
Business Costs
Computer Science
Foreign Language
Information Science
Information Technology
Intellectual Property
International Relations
smartphone
cellphone
market
china
US
xiaomi
samsung
apple
HTC

Li, Tina Lynn
A New Product on the Chinese Market---Exploring how the Xiaomi smartphone became an “overnight sensation” in China
author Li, Tina Lynn
author_facet Li, Tina Lynn
author_sort Li, Tina Lynn
title A New Product on the Chinese Market---Exploring how the Xiaomi smartphone became an “overnight sensation” in China
title_short A New Product on the Chinese Market---Exploring how the Xiaomi smartphone became an “overnight sensation” in China
title_full A New Product on the Chinese Market---Exploring how the Xiaomi smartphone became an “overnight sensation” in China
title_fullStr A New Product on the Chinese Market---Exploring how the Xiaomi smartphone became an “overnight sensation” in China
title_full_unstemmed A New Product on the Chinese Market---Exploring how the Xiaomi smartphone became an “overnight sensation” in China
title_sort new product on the chinese market---exploring how the xiaomi smartphone became an “overnight sensation” in china
publisher The Ohio State University / OhioLINK
publishDate 2015
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1435715038
work_keys_str_mv AT litinalynn anewproductonthechinesemarketexploringhowthexiaomismartphonebecameanovernightsensationinchina
AT litinalynn newproductonthechinesemarketexploringhowthexiaomismartphonebecameanovernightsensationinchina
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