Social cognitive theory and norms: Determining the factors that lead viewers to enact sexual behaviors seen on television
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The Ohio State University / OhioLINK
2014
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| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=osu1406215621 |
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ndltd-OhioLink-oai-etd.ohiolink.edu-osu14062156212021-08-03T06:26:15Z Social cognitive theory and norms: Determining the factors that lead viewers to enact sexual behaviors seen on television Luoma, Kelly Communication social cognitive theory schema theory norms entertainment television sexual behaviors friends with benefits risky sexual behaviors communication Individuals often learn sexual health information from entertainment television shows, but they also may learn and enact risky sexual behaviors seen on television. This experiment tested whether viewers are more likely to engage in sexual behaviors after seeing television characters model these behaviors and sought to determine whether this enactment of behavior is attributed to characters experiencing positive or negative emotional consequences as a result of their sexual behavior. Participants were randomly assigned to view either a television show episode that depicted a positive outcome of a “friends with benefits” relationship or one that depicted a negative outcome of a “friends with benefits” relationship. Males reported being more likely to engage in a “friends with benefits” relationship after viewing this type of relationship depicted on television. Therefore, people may be more likely to enact behaviors after viewing characters engage in them on television regardless of whether the characters experience positive or negative outcomes. Males’ intentions to engage in a “friends with benefits” relationship also increased after viewing the negative outcome condition. This finding demonstrates that although the protagonist of a show may experience negative outcomes as a result of her behavior, viewers may interpret this outcome differently or identify more with other characters, which can increase their intentions to engage in the behavior. Therefore, having a character experience negative outcomes as a result of engaging in a behavior will not necessarily decrease viewers’ intentions to engage in that behavior. 2014-12-30 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1406215621 http://rave.ohiolink.edu/etdc/view?acc_num=osu1406215621 unrestricted This thesis or dissertation is protected by copyright: some rights reserved. It is licensed for use under a Creative Commons license. Specific terms and permissions are available from this document's record in the OhioLINK ETD Center. |
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NDLTD |
| language |
English |
| sources |
NDLTD |
| topic |
Communication social cognitive theory schema theory norms entertainment television sexual behaviors friends with benefits risky sexual behaviors communication |
| spellingShingle |
Communication social cognitive theory schema theory norms entertainment television sexual behaviors friends with benefits risky sexual behaviors communication Luoma, Kelly Social cognitive theory and norms: Determining the factors that lead viewers to enact sexual behaviors seen on television |
| author |
Luoma, Kelly |
| author_facet |
Luoma, Kelly |
| author_sort |
Luoma, Kelly |
| title |
Social cognitive theory and norms: Determining the factors that lead viewers to enact sexual behaviors seen on television |
| title_short |
Social cognitive theory and norms: Determining the factors that lead viewers to enact sexual behaviors seen on television |
| title_full |
Social cognitive theory and norms: Determining the factors that lead viewers to enact sexual behaviors seen on television |
| title_fullStr |
Social cognitive theory and norms: Determining the factors that lead viewers to enact sexual behaviors seen on television |
| title_full_unstemmed |
Social cognitive theory and norms: Determining the factors that lead viewers to enact sexual behaviors seen on television |
| title_sort |
social cognitive theory and norms: determining the factors that lead viewers to enact sexual behaviors seen on television |
| publisher |
The Ohio State University / OhioLINK |
| publishDate |
2014 |
| url |
http://rave.ohiolink.edu/etdc/view?acc_num=osu1406215621 |
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AT luomakelly socialcognitivetheoryandnormsdeterminingthefactorsthatleadviewerstoenactsexualbehaviorsseenontelevision |
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