Gendered Media Engagings as User Agency Mediations with Sociocultural and Media Structures: A Sense-Making Methodology Study of the Situationality of Gender Divergences and Convergences.

Bibliographic Details
Main Author:	Reinhard, CarrieLynn D.
Language:	English
Published:	The Ohio State University / OhioLINK 2008
Subjects:	Communication Mass Media sense-making Sense-Making Methodology gender media engagings agency situationality media use media effects reception studies audience studies
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1404816397

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spelling	ndltd-OhioLink-oai-etd.ohiolink.edu-osu14048163972021-08-03T06:25:46Z Gendered Media Engagings as User Agency Mediations with Sociocultural and Media Structures: A Sense-Making Methodology Study of the Situationality of Gender Divergences and Convergences. Reinhard, CarrieLynn D. Communication Mass Media sense-making Sense-Making Methodology gender media engagings agency situationality media use media effects reception studies audience studies Across many approaches to media studies, little has been done to understand how the various aspects of men and women's involvement with media products coalesce. A narrow focus on gender differences perpetuates a conceptualization of people as always man or woman, determined by biological, religious, psychoanalytical, societal, and/or cultural definitions. The deficit indicates a need for comprehensive studies to explore the whats, hows and whys of men's and women's engaging with media products that were either meant for them or for the other gender. The problem of focusing on gender differences is related to the problem of how people's engaging with the media has been studied. The process of engaging with a media product is complex, with a variety of material, aka structural, and interpretive, aka agentic, factors interacting that must be studied to understand the process. Often times a single study will focus on one particular aspect of this process, assuming the nature of the others, and in these assumptions gender stereotypes can take root.The purpose of this study was to understand individuals' experiences with gendered media that was meant for theirs and the other gender. Using the dialogic interpretive/performative model of the gendering process as the framework for constructing this research, this study sought to uncover gender commonalities and differences in the gendered media engaging processes of selectings, interpretings, utilizings, and the conditions in which either manifests. A series of interviews, using Dervin's Sense-Making Methodology, were conducted with men and women to explore their experiences with these gendered media. By combining Sense-Making Methodology's Lifeline and Microelement interviewing protocols, men and women recalled four types of experiences with gendered media: media meant for men versus media meant for women; and media used only once versus media used repeatedly. Analysis focused on their selectings, interpretings, and utilizings of these media products, both within specific sense-making instances and across these instances and the four recalled situations. Overall, the results of the convergings and divergings across the qualitative and quantitative analyses demonstrate a mixture of meeting stereotypical expectations and of resulting from interactions between personal preferences and situational characteristics. For either, how gender is seen and activated as an interpretive stance appears to mediate or moderate which factor is more related to the gendered media engaging during specific aspects of the process. 2008 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1404816397 http://rave.ohiolink.edu/etdc/view?acc_num=osu1404816397 unrestricted This thesis or dissertation is protected by copyright: some rights reserved. It is licensed for use under a Creative Commons license. Specific terms and permissions are available from this document's record in the OhioLINK ETD Center.
collection	NDLTD
language	English
sources	NDLTD
topic	Communication Mass Media sense-making Sense-Making Methodology gender media engagings agency situationality media use media effects reception studies audience studies
spellingShingle	Communication Mass Media sense-making Sense-Making Methodology gender media engagings agency situationality media use media effects reception studies audience studies Reinhard, CarrieLynn D. Gendered Media Engagings as User Agency Mediations with Sociocultural and Media Structures: A Sense-Making Methodology Study of the Situationality of Gender Divergences and Convergences.
author	Reinhard, CarrieLynn D.
author_facet	Reinhard, CarrieLynn D.
author_sort	Reinhard, CarrieLynn D.
title	Gendered Media Engagings as User Agency Mediations with Sociocultural and Media Structures: A Sense-Making Methodology Study of the Situationality of Gender Divergences and Convergences.
title_short	Gendered Media Engagings as User Agency Mediations with Sociocultural and Media Structures: A Sense-Making Methodology Study of the Situationality of Gender Divergences and Convergences.
title_full	Gendered Media Engagings as User Agency Mediations with Sociocultural and Media Structures: A Sense-Making Methodology Study of the Situationality of Gender Divergences and Convergences.
title_fullStr	Gendered Media Engagings as User Agency Mediations with Sociocultural and Media Structures: A Sense-Making Methodology Study of the Situationality of Gender Divergences and Convergences.
title_full_unstemmed	Gendered Media Engagings as User Agency Mediations with Sociocultural and Media Structures: A Sense-Making Methodology Study of the Situationality of Gender Divergences and Convergences.
title_sort	gendered media engagings as user agency mediations with sociocultural and media structures: a sense-making methodology study of the situationality of gender divergences and convergences.
publisher	The Ohio State University / OhioLINK
publishDate	2008
url	http://rave.ohiolink.edu/etdc/view?acc_num=osu1404816397
work_keys_str_mv	AT reinhardcarrielynnd genderedmediaengagingsasuseragencymediationswithsocioculturalandmediastructuresasensemakingmethodologystudyofthesituationalityofgenderdivergencesandconvergences
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Gendered Media Engagings as User Agency Mediations with Sociocultural and Media Structures: A Sense-Making Methodology Study of the Situationality of Gender Divergences and Convergences.

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