Framing and Prospect Theory: Testing Specific Patterns of Moderation and Mediation for Gain/Loss Framing

Bibliographic Details
Main Author:	Garguilo, Sean P.
Language:	English
Published:	The Ohio State University / OhioLINK 2014
Subjects:	Communication
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1397489060

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spelling	ndltd-OhioLink-oai-etd.ohiolink.edu-osu13974890602021-08-03T06:23:49Z Framing and Prospect Theory: Testing Specific Patterns of Moderation and Mediation for Gain/Loss Framing Garguilo, Sean P. Communication The purpose of this research was two-fold: First, to test more specific predictions of gain/loss framing effects based on prospect theory than have previously been explored in the field of communication, and second to demonstrate that the predictions of prospect theory and the expectancy value model can be observed simultaneously in the context of gain/loss framing effects. A two (frame: gain/loss) by two (behavior type: prevention/detection) experiment was conducted in which participants viewed manipulated health messages about the prevention and detection of sexually transmitted infections, and responded to surveys measuring variables predicted to moderate and mediate framing effects. The results suggest that a wider range of variables suggest by prospect theory are useful for understanding framing effects than those that are typically studied in framing studies in communication. 2014-07-09 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1397489060 http://rave.ohiolink.edu/etdc/view?acc_num=osu1397489060 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection	NDLTD
language	English
sources	NDLTD
topic	Communication
spellingShingle	Communication Garguilo, Sean P. Framing and Prospect Theory: Testing Specific Patterns of Moderation and Mediation for Gain/Loss Framing
author	Garguilo, Sean P.
author_facet	Garguilo, Sean P.
author_sort	Garguilo, Sean P.
title	Framing and Prospect Theory: Testing Specific Patterns of Moderation and Mediation for Gain/Loss Framing
title_short	Framing and Prospect Theory: Testing Specific Patterns of Moderation and Mediation for Gain/Loss Framing
title_full	Framing and Prospect Theory: Testing Specific Patterns of Moderation and Mediation for Gain/Loss Framing
title_fullStr	Framing and Prospect Theory: Testing Specific Patterns of Moderation and Mediation for Gain/Loss Framing
title_full_unstemmed	Framing and Prospect Theory: Testing Specific Patterns of Moderation and Mediation for Gain/Loss Framing
title_sort	framing and prospect theory: testing specific patterns of moderation and mediation for gain/loss framing
publisher	The Ohio State University / OhioLINK
publishDate	2014
url	http://rave.ohiolink.edu/etdc/view?acc_num=osu1397489060
work_keys_str_mv	AT garguiloseanp framingandprospecttheorytestingspecificpatternsofmoderationandmediationforgainlossframing
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Framing and Prospect Theory: Testing Specific Patterns of Moderation and Mediation for Gain/Loss Framing

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