Prevention of Non-Biological Male Perpetrated Child Maltreatment: Does a Prevention and Public Awareness Campaign Work?
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The Ohio State University / OhioLINK
2014
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| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=osu1387564568 |
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ndltd-OhioLink-oai-etd.ohiolink.edu-osu13875645682021-08-03T06:21:06Z Prevention of Non-Biological Male Perpetrated Child Maltreatment: Does a Prevention and Public Awareness Campaign Work? Helm, Linda S. Social Work child maltreatment evaluation NCANDS non-biological male social work prevention social marketing ANOVA negative binomial regression In the United States, 3.3 million child maltreatment reports are made annually involving 6 million children with non-biological males responsible for approximately 14% of the reported maltreatment cases. A primary prevention campaign called "Choose Your Partner Carefully" was introduced in Ohio to prevent and reduce the incidence of this problem by educating and raising the awareness of single mothers and the general public on how to prevent maltreatment by non-biological males. The campaign was designed to: 1. inform mothers that the partners they choose have an influence on their children's lives and 2. provide assessment criteria used to determine if the partner has the potential to abuse or is abusing her children. The campaign used various types of social marketing techniques to distribute the campaign, including radio, television, newspaper, billboards, brochures, social media, and public children's services websites to promote the campaign message. The campaign materials direct mothers to resources for childcare, parent education, social services, and abuse reporting. This study evaluated the effectiveness of the Choose Your Partner Carefully campaign on reducing the incidence of non-biological male-perpetrated child maltreatment in the counties that implemented the program. County factors such as the strength and length of the program implementation, poverty rates, and the availability of social services and childcare availability were included in the analysis. Analysis of variance (ANOVA) was used to examine the difference in in counties with and without the campaign on the incidence rates of non-biological male maltreatment. A negative binomial regression model controlling for covariates was used to provide a more detailed look at the impact of the Choose Your Partner Carefully campaign. The results indicated the strength of the campaign was related to an incidence rate increase in child maltreatment and the availability of child care funds was related to a decrease in incidence rate of non-biological child maltreatment. The findings have implications for further evaluation of child maltreatment prevention interventions, for the promotion of social work practice and research collaborations, for further research into child care policies that promote more availability and research attention, and for social work education to better prepare social workers for evaluation and research as standard practice. 2014-05-21 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1387564568 http://rave.ohiolink.edu/etdc/view?acc_num=osu1387564568 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws. |
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NDLTD |
| language |
English |
| sources |
NDLTD |
| topic |
Social Work child maltreatment evaluation NCANDS non-biological male social work prevention social marketing ANOVA negative binomial regression |
| spellingShingle |
Social Work child maltreatment evaluation NCANDS non-biological male social work prevention social marketing ANOVA negative binomial regression Helm, Linda S. Prevention of Non-Biological Male Perpetrated Child Maltreatment: Does a Prevention and Public Awareness Campaign Work? |
| author |
Helm, Linda S. |
| author_facet |
Helm, Linda S. |
| author_sort |
Helm, Linda S. |
| title |
Prevention of Non-Biological Male Perpetrated Child Maltreatment: Does a Prevention and Public Awareness Campaign Work? |
| title_short |
Prevention of Non-Biological Male Perpetrated Child Maltreatment: Does a Prevention and Public Awareness Campaign Work? |
| title_full |
Prevention of Non-Biological Male Perpetrated Child Maltreatment: Does a Prevention and Public Awareness Campaign Work? |
| title_fullStr |
Prevention of Non-Biological Male Perpetrated Child Maltreatment: Does a Prevention and Public Awareness Campaign Work? |
| title_full_unstemmed |
Prevention of Non-Biological Male Perpetrated Child Maltreatment: Does a Prevention and Public Awareness Campaign Work? |
| title_sort |
prevention of non-biological male perpetrated child maltreatment: does a prevention and public awareness campaign work? |
| publisher |
The Ohio State University / OhioLINK |
| publishDate |
2014 |
| url |
http://rave.ohiolink.edu/etdc/view?acc_num=osu1387564568 |
| work_keys_str_mv |
AT helmlindas preventionofnonbiologicalmaleperpetratedchildmaltreatmentdoesapreventionandpublicawarenesscampaignwork |
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