Rural Ohio Consumers' Internet Apparel Shopping: Innovativeness, Perceptions, and Demographic Characteristics

Bibliographic Details
Main Author:	Ha, Young
Language:	English
Published:	The Ohio State University / OhioLINK 2002
Subjects:	Textile Research
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1380541737

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spelling	ndltd-OhioLink-oai-etd.ohiolink.edu-osu13805417372021-08-03T06:19:24Z Rural Ohio Consumers' Internet Apparel Shopping: Innovativeness, Perceptions, and Demographic Characteristics Ha, Young Textile Research Based on the innovation decision-making process described by Rogers' (1995) diffusion of innovation theory, the present study examined: 1) the relationships between Internet shopping behavior and personal characteristics such as level of income and education among rural Ohio consumers; 2) the relationships between general innovativeness and Internet shopping behavior among rural Ohio consumers; 3) the relationship between perceptions of the Internet and Internet shopping and general innovativeness among rural Ohio consumers; and 4) the relationship between perceptions of the Internet and Internet shopping and Internet shopping behavior among rural Ohio consumers. A mailed questionnaire was used to assess Internet shopping behavior of rural Ohio consumers. A random sample of households in rural Ohio non-SMSA areas was purchased from a sampling firm. Of the 735 questionnaires that weredistributed, a total of 225 questionnaires were returned. One hundred seventy two questionnaires were usable for data analysis. Using descriptive statistics, factor analysis, simple regression analysis, multiple regression analysis, and multivariate analysis of variance, the present research showed: 1) a positive relationship between general innovativeness and frequency of Internet clothing purchasing among rural Ohio consumers; 2) a positive relationship between perceptions of the Internet and Internet shopping—'trialability and convenience of the Internet' and 'compatibility and transaction security of Internet shopping'—and general innovativeness among rural Ohio consumers; 3) a positive relationship between perceptions of the Internet and Internet shopping—'trialability and convenience of the Internet'—and the amount of money spent on Internet shopping among rural Ohio consumers; 4) a positive relationship between perceptions of the Internet and Internet shopping—'compatibility and transaction security of Internet shopping'—and frequency of Internet clothing purchasing among rural Ohio consumers. The present study is valuable for investigating rural consumers' Internet shopping behavior regarding both general Internet purchasing and Internet clothing purchasing. The results of the present study show differences between consumers' general spending on Internet shopping and consumers' clothing purchasing via the Internet. This provides important implications for both general Internet marketers and Internet clothing marketers. In addition, based on the innovation decision-making process described by Rogers' (1995) diffusion of innovation theory, the present study better explains rural consumers' Internet shopping behavior related to general innovativeness and perceptions of Internet shopping. 2002 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1380541737 http://rave.ohiolink.edu/etdc/view?acc_num=osu1380541737 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection	NDLTD
language	English
sources	NDLTD
topic	Textile Research
spellingShingle	Textile Research Ha, Young Rural Ohio Consumers' Internet Apparel Shopping: Innovativeness, Perceptions, and Demographic Characteristics
author	Ha, Young
author_facet	Ha, Young
author_sort	Ha, Young
title	Rural Ohio Consumers' Internet Apparel Shopping: Innovativeness, Perceptions, and Demographic Characteristics
title_short	Rural Ohio Consumers' Internet Apparel Shopping: Innovativeness, Perceptions, and Demographic Characteristics
title_full	Rural Ohio Consumers' Internet Apparel Shopping: Innovativeness, Perceptions, and Demographic Characteristics
title_fullStr	Rural Ohio Consumers' Internet Apparel Shopping: Innovativeness, Perceptions, and Demographic Characteristics
title_full_unstemmed	Rural Ohio Consumers' Internet Apparel Shopping: Innovativeness, Perceptions, and Demographic Characteristics
title_sort	rural ohio consumers' internet apparel shopping: innovativeness, perceptions, and demographic characteristics
publisher	The Ohio State University / OhioLINK
publishDate	2002
url	http://rave.ohiolink.edu/etdc/view?acc_num=osu1380541737
work_keys_str_mv	AT hayoung ruralohioconsumersinternetapparelshoppinginnovativenessperceptionsanddemographiccharacteristics
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Rural Ohio Consumers' Internet Apparel Shopping: Innovativeness, Perceptions, and Demographic Characteristics

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