A cognitive momentum analysis of program context and media placement as determinants of advertising effectiveness

A cognitive momentum analysis of program context and media placement as determinants of advertising effectiveness

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Bibliographic Details
Main Author: Bozzolo, Anita Marie
Language:English
Published: The Ohio State University / OhioLINK 1993
Subjects:
Psychology
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1374686301
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu13746863012021-08-03T06:18:55Z A cognitive momentum analysis of program context and media placement as determinants of advertising effectiveness Bozzolo, Anita Marie Psychology none 1993 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1374686301 http://rave.ohiolink.edu/etdc/view?acc_num=osu1374686301 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Psychology
spellingShingle Psychology
Bozzolo, Anita Marie
A cognitive momentum analysis of program context and media placement as determinants of advertising effectiveness
author Bozzolo, Anita Marie
author_facet Bozzolo, Anita Marie
author_sort Bozzolo, Anita Marie
title A cognitive momentum analysis of program context and media placement as determinants of advertising effectiveness
title_short A cognitive momentum analysis of program context and media placement as determinants of advertising effectiveness
title_full A cognitive momentum analysis of program context and media placement as determinants of advertising effectiveness
title_fullStr A cognitive momentum analysis of program context and media placement as determinants of advertising effectiveness
title_full_unstemmed A cognitive momentum analysis of program context and media placement as determinants of advertising effectiveness
title_sort cognitive momentum analysis of program context and media placement as determinants of advertising effectiveness
publisher The Ohio State University / OhioLINK
publishDate 1993
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1374686301
work_keys_str_mv AT bozzoloanitamarie acognitivemomentumanalysisofprogramcontextandmediaplacementasdeterminantsofadvertisingeffectiveness
AT bozzoloanitamarie cognitivemomentumanalysisofprogramcontextandmediaplacementasdeterminantsofadvertisingeffectiveness
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