Narrative Involvement with a Stigmatized Character: The Influence of Happy vs. Sad Endings on Narrative Processing and De-stigmatization

Bibliographic Details
Main Author: Chung, Adrienne Haesun
Language:English
Published: The Ohio State University / OhioLINK 2013
Subjects:
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1372782560
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record_format oai_dc
collection NDLTD
language English
sources NDLTD
topic Communication
identification
perspective-taking
empathy
narrative
transportation
social identity
stigma
health communication
affect
spellingShingle Communication
identification
perspective-taking
empathy
narrative
transportation
social identity
stigma
health communication
affect
Chung, Adrienne Haesun
Narrative Involvement with a Stigmatized Character: The Influence of Happy vs. Sad Endings on Narrative Processing and De-stigmatization
author Chung, Adrienne Haesun
author_facet Chung, Adrienne Haesun
author_sort Chung, Adrienne Haesun
title Narrative Involvement with a Stigmatized Character: The Influence of Happy vs. Sad Endings on Narrative Processing and De-stigmatization
title_short Narrative Involvement with a Stigmatized Character: The Influence of Happy vs. Sad Endings on Narrative Processing and De-stigmatization
title_full Narrative Involvement with a Stigmatized Character: The Influence of Happy vs. Sad Endings on Narrative Processing and De-stigmatization
title_fullStr Narrative Involvement with a Stigmatized Character: The Influence of Happy vs. Sad Endings on Narrative Processing and De-stigmatization
title_full_unstemmed Narrative Involvement with a Stigmatized Character: The Influence of Happy vs. Sad Endings on Narrative Processing and De-stigmatization
title_sort narrative involvement with a stigmatized character: the influence of happy vs. sad endings on narrative processing and de-stigmatization
publisher The Ohio State University / OhioLINK
publishDate 2013
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1372782560
work_keys_str_mv AT chungadriennehaesun narrativeinvolvementwithastigmatizedcharactertheinfluenceofhappyvssadendingsonnarrativeprocessinganddestigmatization
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu13727825602021-08-03T05:24:22Z Narrative Involvement with a Stigmatized Character: The Influence of Happy vs. Sad Endings on Narrative Processing and De-stigmatization Chung, Adrienne Haesun Communication identification perspective-taking empathy narrative transportation social identity stigma health communication affect This dissertation examines how stigma labels and emotional arousal at story-ending impact narrative processing and in-group perception. In particular, the impact of a character’s stigma label and affect aroused at story-ending on identification and its component dimensions is explored. This dissertation focuses on exploring the identification process because it is argued to be a key aspect of narrative involvement that can encourage de-stigmatization. Based on the perspective that positive affect can cue approach (Slovic et al., 2003), it is hypothesized that a happy-ending narrative and a non-stigmatized protagonist will correspond to greater overall identification compared to a sad-ending narrative featuring a stigmatized protagonist. This dissertation also proposes that examining the separate components of identification may illuminate the distinct influences of stigma label and emotional arousal on aspects of character involvement. Furthermore, adding a perspective-sharing component to the identification construct may increase its predictive validity on in-group perception outcomes. More specifically, merged perspective with a stigmatized character, which includes perspective-sharing and empathic perspective-taking, is argued to be key to motivating in-group perception. Finally, this dissertation explores the notion that identification can function not only as a continuous online process, but also as a retrospective re-appraisal. Participants (n=308) were randomly assigned to one of six conditions, where they read a short story that featured a protagonist who was either HIV-positive, bipolar, or had no stigma, and a story-ending that was either happy or sad. Afterwards, participants completed a post-test through MediaLab (Jarvis, 2009) where they answered explicit attitude measures about identification with the protagonist, empathy for the protagonist’s stigmatized group, stigma attitudes regarding HIV/bipolar disorder, transportation into the narrative, perceived similarity to the protagonist, degree of liking the protagonist, overall narrative enjoyment, and affective arousal at story-ending. Finally, participants were asked to retell the story in their own words. Results demonstrated that participants identified more with the protagonist when the story ended on a positive note, especially in the context of a character with bipolar disorder. In general, participants identified less with a stigmatized protagonist compared to a non-stigmatized protagonist. Mediation analyses revealed that there was a significant indirect effect of merged perspective (i.e. empathic perspective-taking and perspective-sharing combined) on in-group perception. However, merged perspective did not significantly mediate de-stigmatized attitudes. Examining the component dimensions of identification demonstrated supported for identification as a re-appraisal, in addition to being a continuous online process. More specifically, while the absorption/motivational component of identification remained consistent between conditions, the perspective-sharing component significantly differed depending on story-ending and stigma-label. These results indicate that while some elements of identification are continuously processed (i.e. understanding the characters motivations and goals and feeling absorbed in the plot), other components may be re-assessed at story-ending. In this particular instance, affect aroused at story-ending was enough to significantly impact retrospective perspective-sharing with the protagonist. 2013-08-30 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1372782560 http://rave.ohiolink.edu/etdc/view?acc_num=osu1372782560 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.