Surfacing Personas from Enterprise Social Media to Enhance Engagement Visibility

Surfacing Personas from Enterprise Social Media to Enhance Engagement Visibility

Bibliographic Details
Main Author: Venkatachalam, Ramiya
Language:English
Published: The Ohio State University / OhioLINK 2013
Subjects:
Computer Engineering
Computer Science
text analytics
engagement persona
triplestore
summarization
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1370882249
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu13708822492021-08-03T05:24:02Z Surfacing Personas from Enterprise Social Media to Enhance Engagement Visibility Venkatachalam, Ramiya Computer Engineering Computer Science text analytics engagement persona triplestore summarization Enterprise social media potentially plays a pivotal role in capturing useful insights about employee behavior. This thesis explores how, with the availability of social media analytics tools and methods, this potential is realized in effective decision making within the business processes of an enterprise. Specifically it proposes a generic analytics framework that provides visibility into employee engagement which is a measure of organizational effectiveness in the enterprise through data extracted from internal enterprise social media and other traditional data sources. This extracted data is called an "Engagement Persona". Here the standard employee profiles (factual information from human resource systems) are enhanced with behavioral insights derived from social media and captured interesting relationships that serve as rich information assets. The thesis shows that the Engagement Persona provides visibility that could ultimately reinforce engagement. Sample Engagement Personas are shown by implementing a working model of the proposed framework within a large insurance company that uses Yammer - a micro blogging system to update colleagues on company events, ask work-related questions, and broadcast problem situations. Further, the implementation showed large classes of messages revealing user intent. These were aggregated into a form reflecting the user's underlying Engagement Persona. This holistic view of each employee was shown to be valuable for business roles like management, communications and the Human Resources. The value is in providing visibility into aspects of employee engagement thus leading to smarter management decision-making. Feedback from these roles shows that they are satisfied with the improved visibility and ability to respond on a timelier basis to engagement changes. Thus the thesis shows the framework helps in boosting engagement activities and also fosters better knowledge sharing across the different business units of the enterprise. 2013-08-28 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1370882249 http://rave.ohiolink.edu/etdc/view?acc_num=osu1370882249 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Computer Engineering
Computer Science
text analytics
engagement persona
triplestore
summarization
spellingShingle Computer Engineering
Computer Science
text analytics
engagement persona
triplestore
summarization
Venkatachalam, Ramiya
Surfacing Personas from Enterprise Social Media to Enhance Engagement Visibility
author Venkatachalam, Ramiya
author_facet Venkatachalam, Ramiya
author_sort Venkatachalam, Ramiya
title Surfacing Personas from Enterprise Social Media to Enhance Engagement Visibility
title_short Surfacing Personas from Enterprise Social Media to Enhance Engagement Visibility
title_full Surfacing Personas from Enterprise Social Media to Enhance Engagement Visibility
title_fullStr Surfacing Personas from Enterprise Social Media to Enhance Engagement Visibility
title_full_unstemmed Surfacing Personas from Enterprise Social Media to Enhance Engagement Visibility
title_sort surfacing personas from enterprise social media to enhance engagement visibility
publisher The Ohio State University / OhioLINK
publishDate 2013
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1370882249
work_keys_str_mv AT venkatachalamramiya surfacingpersonasfromenterprisesocialmediatoenhanceengagementvisibility
_version_ 1719419793178624000

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