Knowledge Transfer in Base of the Pyramid Markets

Bibliographic Details
Main Author: Sutter, Christopher J.
Language:English
Published: The Ohio State University / OhioLINK 2013
Subjects:
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1366200889
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record_format oai_dc
collection NDLTD
language English
sources NDLTD
topic Management
knowledge
Base of the Pyramid
informal institutions
knowledge transfer
adaptation
spellingShingle Management
knowledge
Base of the Pyramid
informal institutions
knowledge transfer
adaptation
Sutter, Christopher J.
Knowledge Transfer in Base of the Pyramid Markets
author Sutter, Christopher J.
author_facet Sutter, Christopher J.
author_sort Sutter, Christopher J.
title Knowledge Transfer in Base of the Pyramid Markets
title_short Knowledge Transfer in Base of the Pyramid Markets
title_full Knowledge Transfer in Base of the Pyramid Markets
title_fullStr Knowledge Transfer in Base of the Pyramid Markets
title_full_unstemmed Knowledge Transfer in Base of the Pyramid Markets
title_sort knowledge transfer in base of the pyramid markets
publisher The Ohio State University / OhioLINK
publishDate 2013
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1366200889
work_keys_str_mv AT sutterchristopherj knowledgetransferinbaseofthepyramidmarkets
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu13662008892021-08-03T05:22:06Z Knowledge Transfer in Base of the Pyramid Markets Sutter, Christopher J. Management knowledge Base of the Pyramid informal institutions knowledge transfer adaptation This dissertation examines knowledge transfer in Base of the Pyramid environments. The Base of the Pyramid (BOP) refers to environments characterized by high-degrees of poverty and informal institutional environments. While extant theory helps illuminate knowledge transfer, there are also distinct features of BOP environments which suggest important boundary conditions to current theory. The purpose of this dissertation is to explore how these boundary conditions influence theory regarding knowledge transfer. Specifically, I explore how resource constraints, embeddedness within informal institutional environments, and the autonomy of knowledge recipients in the BOP alter extant theory regarding knowledge transfer. This dissertation is comprised of three papers. Paper 1 explores the replication of knowledge in resource constrained environments and asks the question: when resource constraints necessitate adaptation from a proven template, what knowledge transfer tools best facilitate adaptation? I explore the role of social interaction in determining whether such necessity adaptations from a template prove to be beneficial or detrimental to the knowledge recipient’s performance. My results suggest that more frequent interactions between the entrepreneur and practice experts who understand the `why’ behind each practice within the template can result in improved performance while more frequent interactions with entrepreneurial peers can produce much more varied results. Paper 2 examines how embeddedness within informal institutional environments creates difficulties for knowledge transfer and how such challenges can be overcome. In this study, I explore how a development organization in Nicaragua sought to dis- and re-embed rural dairy farmers into new cognitive, structural, and cultural contexts in order to facilitate knowledge transfer. I identify specific mechanisms used by the development organization for dis- and re-embedding and explore the role of human capital and intrinsic motivation in determining the extent to which re-embedding occurs. I develop a causal model to explain how such shifts in embeddedness influence the success of knowledge transfer. Paper 3 builds on Papers 1 and 2 by exploring the comparative advantages of distinct knowledge transfer arrangements within BOP environments. In this paper, I focus on how the heterogeneity and autonomy of knowledge recipients influence the choice of effective knowledge transfer arrangement. I develop a contingency framework for selecting efficient knowledge transfer arrangements and demonstrate how low-cost exchange-based knowledge transfer is more appropriate for relatively homogeneous recipients while more costly combinatory knowledge transfer methods are necessary when the recipients are more heterogeneous. In addition, when uncertainty among recipients is high regarding the effectiveness of knowledge, more combinatory knowledge transfer methods are needed to facilitate effective knowledge transfer as they require recipients to bear lower costs as compared to exchanged-based knowledge transfer mechanisms. Finally, trust influences the degree to which uncertainty matters – when trust is high, recipients are more likely to adopt new knowledge, even in the face of uncertainty. This dissertation contributes to theory regarding knowledge transfer by questioning standard assumptions regarding resources, institutional embeddedness, and autonomy, and by developing new theory that helps explain and predict successful knowledge transfer in BOP environments. 2013-07-24 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1366200889 http://rave.ohiolink.edu/etdc/view?acc_num=osu1366200889 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.