Persuasive Effects of Matching Messages to Individual Differences in Need to Evaluate

Persuasive Effects of Matching Messages to Individual Differences in Need to Evaluate

Bibliographic Details
Main Author:	Wright, Nicholas Fernand
Language:	English
Published:	The Ohio State University / OhioLINK 2013
Subjects:	Social Psychology Matching Need to Evaluate Persuasion Attitudes
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1363599430

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