An Assessment Of Crisis Preparedness In Ohio Dairy Companies
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The Ohio State University / OhioLINK
2012
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| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=osu1353337817 |
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ndltd-OhioLink-oai-etd.ohiolink.edu-osu13533378172021-08-03T06:06:31Z An Assessment Of Crisis Preparedness In Ohio Dairy Companies Thompson, Hannah Maria Agricultural Education Agriculture Communication <p>Agricultural and food production companies face a variety of potential crisis situations, from food safety issues and product recalls to natural disasters and environmental concerns. Companies must be prepared to react and communicate quickly and effectively in the event of a crisis. Crisis communications planning has been demonstrated to play a pivotal role in helping businesses survive and even thrive in the face of a crisis. With issues such as mad cow disease, employee injuries, and food borne illnesses capturing headlines in recent years, this is a critical time for agribusiness to prepare for crisis. The purpose of this study was to describe the current state of crisis communications planning in Ohio dairy companies, in an effort to reveal areas of strength as well as opportunities for improvement and further development. A survey of qualitative and quantitative responses was used to gather information about crisis communication plans and efforts. A total of 48 individuals completed and returned the survey, for a response rate of 40.7%. </p><p>Roughly two-thirds of respondents indicated that no crisis communications plan was in place at their individual plant or at the company level. Companies that did have crisis communications plans were on average much larger than companies that did not have plans in place. Qualitative responses indicated that business size and lack of time or resources were a large hurdle to crisis communication planning, along with the opinion that crisis communications planning is unnecessary. The majority of respondents who did have plans indicated that they were responsible for the drafting and implementing the crisis communications plan, but also stated that they lacked previous media relations or crisis communications training. Respondents with plans reported that the concerns of the media were the most poorly addressed in their plans, while the concerns of staff members were the best addressed. Food safety issues were the highest priority, with almost all respondents with plans in place indicating that food safety was covered in their plan. In qualitative responses, participants indicated that past crisis events that their business had faced were food safety issues, product recalls, and a fire that interrupted their operation. Overall, the data collected reveals a need for further education of Ohio dairy company leaders and executives regarding the benefits of crisis communications planning and how plans can address the needs of the media and other stakeholders.</p> 2012-12-18 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1353337817 http://rave.ohiolink.edu/etdc/view?acc_num=osu1353337817 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws. |
| collection |
NDLTD |
| language |
English |
| sources |
NDLTD |
| topic |
Agricultural Education Agriculture Communication |
| spellingShingle |
Agricultural Education Agriculture Communication Thompson, Hannah Maria An Assessment Of Crisis Preparedness In Ohio Dairy Companies |
| author |
Thompson, Hannah Maria |
| author_facet |
Thompson, Hannah Maria |
| author_sort |
Thompson, Hannah Maria |
| title |
An Assessment Of Crisis Preparedness In Ohio Dairy Companies |
| title_short |
An Assessment Of Crisis Preparedness In Ohio Dairy Companies |
| title_full |
An Assessment Of Crisis Preparedness In Ohio Dairy Companies |
| title_fullStr |
An Assessment Of Crisis Preparedness In Ohio Dairy Companies |
| title_full_unstemmed |
An Assessment Of Crisis Preparedness In Ohio Dairy Companies |
| title_sort |
assessment of crisis preparedness in ohio dairy companies |
| publisher |
The Ohio State University / OhioLINK |
| publishDate |
2012 |
| url |
http://rave.ohiolink.edu/etdc/view?acc_num=osu1353337817 |
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AT thompsonhannahmaria anassessmentofcrisispreparednessinohiodairycompanies AT thompsonhannahmaria assessmentofcrisispreparednessinohiodairycompanies |
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