Comparing the Relative Effectiveness of Campus Recruitment Practices

Comparing the Relative Effectiveness of Campus Recruitment Practices

Bibliographic Details
Main Author: Chen, Jiatian
Language:English
Published: The Ohio State University / OhioLINK 2012
Subjects:
Business Administration
Psychology
campus recruitment
employer familiarity
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1343754775
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu13437547752021-08-03T06:06:17Z Comparing the Relative Effectiveness of Campus Recruitment Practices Chen, Jiatian Business Administration Psychology campus recruitment employer familiarity In this paper, the author draws on recruitment and communication theory to compare the relative effectiveness of different types of campus recruitment practices on their ability to increase potential student applicants' level of familiarity with employers. Based on results from multiple regression analysis with data from 180 recruiting companies and 81 Master's students, the author's findings suggest that actively-engaging campus recruitment practices are associated with higher level of employer familiarity than passively-waiting practices. In addition, implicit practices and information-scarce practices are found to be associated with higher level of employer familiarity than explicit practices and information-rich practices, respectively. 2012-08-28 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1343754775 http://rave.ohiolink.edu/etdc/view?acc_num=osu1343754775 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Business Administration
Psychology
campus recruitment
employer familiarity
spellingShingle Business Administration
Psychology
campus recruitment
employer familiarity
Chen, Jiatian
Comparing the Relative Effectiveness of Campus Recruitment Practices
author Chen, Jiatian
author_facet Chen, Jiatian
author_sort Chen, Jiatian
title Comparing the Relative Effectiveness of Campus Recruitment Practices
title_short Comparing the Relative Effectiveness of Campus Recruitment Practices
title_full Comparing the Relative Effectiveness of Campus Recruitment Practices
title_fullStr Comparing the Relative Effectiveness of Campus Recruitment Practices
title_full_unstemmed Comparing the Relative Effectiveness of Campus Recruitment Practices
title_sort comparing the relative effectiveness of campus recruitment practices
publisher The Ohio State University / OhioLINK
publishDate 2012
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1343754775
work_keys_str_mv AT chenjiatian comparingtherelativeeffectivenessofcampusrecruitmentpractices
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