The Impact of Frequency of Repetition during Processing of Public Service Announcements

The Impact of Frequency of Repetition during Processing of Public Service Announcements

Bibliographic Details
Main Author: Barker, Bethany Brooke
Language:English
Published: The Ohio State University / OhioLINK 2012
Subjects:
Communication
music
repetition of melody
ITPRA
expectation
PSA
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1339705799
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu13397057992021-08-03T06:05:34Z The Impact of Frequency of Repetition during Processing of Public Service Announcements Barker, Bethany Brooke Communication music repetition of melody ITPRA expectation PSA <p>This study aims to specify if and how particular musical features in persuasive messages impact processing of the messages. Specifically, based upon the theoretical frameworks of the musical expectancy theory (Meyer, 1956), and the modern interpretation of expectancy the ITPRA (Huron, 2006), and the Limited Capacity Model of Motivated Mediated Message Processing (Lang, 2006), this study specifies experiential and physiological correlates to typical music elements including changes in style, mode, melody, dynamics and tempo, used in televised public service announcements (PSAs).</p><p>Initial coding was performed to determine the most prominent musical element(s) within a 30 PSA. Repetition of the melodic pattern was a commonly occurring element throughout the PSAs and was chosen as the manipulation for the main experiment. The main experiment measured subject’s heart rate as they viewed PSAs with high, medium and low repetition of the melody in two genres: theme and hip hop music. Individual difference measures were also collected to determine if there is an impact on processing. Results show an interaction between genre, repetition and sensation seeking. Music is often used to provide emotional support to mediated messages, and often persuasive mediated messages. Determining how the music works with the narrative can help practitioners create more effective persuasive messages.</p> 2012-07-19 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1339705799 http://rave.ohiolink.edu/etdc/view?acc_num=osu1339705799 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Communication
music
repetition of melody
ITPRA
expectation
PSA
spellingShingle Communication
music
repetition of melody
ITPRA
expectation
PSA
Barker, Bethany Brooke
The Impact of Frequency of Repetition during Processing of Public Service Announcements
author Barker, Bethany Brooke
author_facet Barker, Bethany Brooke
author_sort Barker, Bethany Brooke
title The Impact of Frequency of Repetition during Processing of Public Service Announcements
title_short The Impact of Frequency of Repetition during Processing of Public Service Announcements
title_full The Impact of Frequency of Repetition during Processing of Public Service Announcements
title_fullStr The Impact of Frequency of Repetition during Processing of Public Service Announcements
title_full_unstemmed The Impact of Frequency of Repetition during Processing of Public Service Announcements
title_sort impact of frequency of repetition during processing of public service announcements
publisher The Ohio State University / OhioLINK
publishDate 2012
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1339705799
work_keys_str_mv AT barkerbethanybrooke theimpactoffrequencyofrepetitionduringprocessingofpublicserviceannouncements
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