Entertainment, Provisioning, and Shopping Habits at North Market, Columbus, Ohio

Bibliographic Details
Main Author: Beiswenger, Lisa Marie
Language:English
Published: The Ohio State University / OhioLINK 2012
Subjects:
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1337371101
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu13373711012021-08-03T06:05:02Z Entertainment, Provisioning, and Shopping Habits at North Market, Columbus, Ohio Beiswenger, Lisa Marie American Studies Cultural Anthropology Public Markets shopping consumption provisioning entertainment leisure North Market economics consumer behavior <p>While many anthropologists have conducted substantial studies of consumer behavior in public markets around the world (e.g. Mintz 1989; Bestor 2004; Cook 1976), the same cannot be said of the study of public markets within the United States. Few studies have been conducted examining consumer behavior in public markets in the United States. Built around survey data collected by North Market in 2009 and using Daniel Miller’s Theory of Shopping as a theoretical framework, this thesis presents a brief history of public markets in the United States and examines how customers use North Market in Columbus, OH for provisioning, thrift, and entertainment. </p><p>Public Markets are a “group of locally owned, primarily owner operated, private retail businesses leasing space in a shared facility with an emphasis on fresh foods and community services" (Brown 2001: 660). The facility, typically an enclosed building or a group of buildings, may be public or privately owned with rented stalls. Although for much of the history of public markets the vendors at the market were local farmers who were selling goods which they had produced, in most modern public markets, the vendors are resellers who sell goods which they do not make and which may not have been locally produced (Brown 2001: 660). </p><p>Housed in a renovated former farm machinery warehouse, North Market is home to thirty-four vendors, including butchers, bakers, a green grocer, snack shops, a fish monger, a cheese shop, and a plethora of prepared foods. Although North Market was originally created for provisioning, its role has become more diverse since its inception. For this reason, this market is a public space well suited for the study of shopping habits. The presence of vendors who trade in snacks and desserts suggests that North Market is designed for those seeking treats/entertainment. On the other hand, the market also contains vendors who specialize in groceries, produce, and fresh meats which must be taken home for preparation before they are consumed; this suggests that the market is attempting to attract people who wish to supplement or eliminate shopping at typical grocery stores. The prepared foods vendor adds yet another dimension to the shopping experience at North Market as they sell foods which may be eaten on the premises or taken to the customers’ homes/office. The prepared food vendor resides in the nebulous area between the extremes of provisioning and treat and we can argue that prepared foods are provisioned because they replace the food a customer would have otherwise prepared. The goal of this thesis is to explore these complementary aspects of shopping at North Market and better define the market’s role for consumer.</p> 2012-06-22 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1337371101 http://rave.ohiolink.edu/etdc/view?acc_num=osu1337371101 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic American Studies
Cultural Anthropology
Public Markets
shopping
consumption
provisioning
entertainment
leisure
North Market
economics
consumer behavior
spellingShingle American Studies
Cultural Anthropology
Public Markets
shopping
consumption
provisioning
entertainment
leisure
North Market
economics
consumer behavior
Beiswenger, Lisa Marie
Entertainment, Provisioning, and Shopping Habits at North Market, Columbus, Ohio
author Beiswenger, Lisa Marie
author_facet Beiswenger, Lisa Marie
author_sort Beiswenger, Lisa Marie
title Entertainment, Provisioning, and Shopping Habits at North Market, Columbus, Ohio
title_short Entertainment, Provisioning, and Shopping Habits at North Market, Columbus, Ohio
title_full Entertainment, Provisioning, and Shopping Habits at North Market, Columbus, Ohio
title_fullStr Entertainment, Provisioning, and Shopping Habits at North Market, Columbus, Ohio
title_full_unstemmed Entertainment, Provisioning, and Shopping Habits at North Market, Columbus, Ohio
title_sort entertainment, provisioning, and shopping habits at north market, columbus, ohio
publisher The Ohio State University / OhioLINK
publishDate 2012
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1337371101
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