The relative importance of attitudinal versus normative influence associated with purchase of brand name casual apparel: college male and female students

Show other versions (1)

Bibliographic Details
Main Author:	Chang, Younhwa
Language:	English
Published:	The Ohio State University / OhioLINK 1989
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1314719049

Similar Items

The relative importance of attitudinal versus normative influence associated with purchase of brand name casual apparel : college male and female students /
by: Chang, Younhwa
Published: (1989)

Female consumers' awareness of and preference for brand name apparel
by: Scott, Darcea
Published: (2020)

The Creation Of Taiwan’s Affordable Fashion Casual Apparel Brand Image Design
by: Hsiao,Ting-wen, et al.
Published: (2012)

The Effects of Manufacture Origin Country and Brand Name on Consumers’ Purchase Intention-A Case Study of International Brand Apparel
by: Shie Ya-Lin, et al.
Published: (2005)

The Infuence of Consumer Behaviour on Purchasing Strategy--A Case Study of Imported Apparel brand
by: Sheng-fa Yang, et al.
Published: (2010)

ATTITUDINAL AND BEHAVIORAL COMMITMENT OF MALE AND FEMALE PHARMACISTS
by: Fink, Rebecca Jane, 1951-
Published: (1986)

Employed women's intentions to purchase apparel sewing services: beliefs, attitudes, and normative influences
by: Watson, Karen Bruck
Published: (2014)

The Influence of Cultural Identity on Consumer’s Purchase Intention for Brand Apparel — The Case of College Students in Taipei City
by: Lu, Luo-Fan, et al.
Published: (2017)

A Study of Consumer Purchasing Intention on Taiwanese Brand Apparel
by: Kung-Lun Liu, et al.
Published: (2011)

The Influence of Brand Image on Consumer Behavior for Purchasing Sports Casual Shoes- A Case Study on College Students of Hsinchu City
by: Tseng, Chia-Ting, et al.
Published: (2016)

The Casual Mechanism of Causing Academic Performance Difference between Male and Female Students in National Taitung Teacher’s College.
by: Chia-Ling li, et al.
Published: (2003)

The application of AHP on consumer purchasing decision factors on trendy brand apparel
by: Pei Yu Chiang, et al.
Published: (2013)

The Difference of Consumers’ Awareness and Purchasing Factors toward Domestic and Foreign Brand Apparel
by: YAO, YUNG-CHEN, et al.
Published: (2017)

The Influence of Brand Image on Consumer Behavior and Satisfaction in Purchasing Sports Casual Wear – A Case Study on College Students of HsinChu City
by: Tseng, Li-Wen, et al.
Published: (2013)

The Impact of Brand Attachment and Brand Trust on Attitudinal Loyalty
by: hsu shih yun, et al.
Published: (102)

Convert one outfit to more looks: factors influencing young female college consumers’ intention to purchase transformable apparel
by: Chunmin Lang, et al.
Published: (2019-09-01)

Convert one outfit to more looks: factors influencing young female college consumers’ intention to purchase transformable apparel
by: Lang, C., et al.
Published: (2019)

Branding a Finnish apparel brand : An interview study of Finnish retail apparel brand managers
by: Hoivanen, Heli
Published: (2017)

Consumers´ purchase intensions of new brands in the global apparel industry : A study of a tentative brand
by: León Soria, Fátima, et al.
Published: (2014)

The Effects of Incongruent Brand Name on Consumers’ Purchase.
by: Tseng Hsiu Ying, et al.
Published: (2006)

An assesment of brand reputation as an attitudinal construct at Nike: a female consumer perception analysis
by: Rehman, Zaina
Published: (2018)

Apparel Buying Behaviors of Black Males and White Males When Purchasing Men's Business Suits
by: Gravely, Terry Maurice
Published: (2014)

The Strategy Analysis of Own Brand Female Apparel Business in Online Store
by: Annie Chiang, et al.
Published: (2011)

The potential of packaging to strengthen brand equity in female apparel retail stores
by: Pieterse, Cornelia
Published: (2014)

Importance of apparel store image attributes: Perceptions of female consumers
by: Elizabeth M Visser, et al.
Published: (2006-04-01)

Weather Effects on Sales of Imported Apparel Brands – A Case of P Brand in Department Stores
by: Chang, Shu-Hao, et al.
Published: (2014)

Designing a Model of Consumer Purchase Behavior towards Domestic Brands of Sports Apparel
by: Yaser Ahmadi, et al.
Published: (2016-04-01)

Visual Design and Application on Branding image of Female Apparel－A Case Study of Oh！My girl Apparel Store
by: WU CHI LO, et al.
Published: (2013)

Importance of brand names in fashion merchandise
by: Vette, Barbara Meredith
Published: (2016)

The Application of Two-Factor Theory on Consumer Satisfaction ─A Case of Imported Casual Footwear Purchase
by: Shu-Shyan Wang, et al.
Published: (2002)

A Study of the Brand Awareness, Brand Image, Perceived Value and Purchase Intention – Take Environmental Apparel as Example
by: Chao-Hsing Chen, et al.
Published: (2014)

The Influence of Social CRM on product purchase intention – Female apparel industry as an example
by: Liang, Wen Ting, et al.
Published: (2013)

Facebook Marketing for Fashion Apparel Brands: Effect of Other Consumer Postings and Type of Brand Comment on Brand Trust and Purchase Intention
by: Jung, Yeo Jin
Published: (2013)

Brand Analyses of Global Brands Versus Local Brand in Indian Apparel Consumer Market
by: Sengupta, Aniket
Published: (2014)

Service Branding: The Sign of Apparel
by: Hui-Chi Chang, et al.
Published: (2012)

Brand naming sponsor: impacts in festivalgoers' purchase intentions.
by: Matilde Valente Ribeirinho
Published: (2019)

Relationship between self-concept and attitudinal brand loyalty in luxury fashion purchase: A study of selected global brands on the Indian market
by: Rupinderdeep Kaur, et al.
Published: (2015-01-01)

The influence of brand incongruity on females’ perception of the properties of bi-national apparel products
by: Diedericks, Lizette
Published: (2014)

Conscious purchasing : Securing the purchasing process in the apparel industry
by: Bank, Jakob, et al.
Published: (2014)

The Study of Service Quality to the CasualApparel Industry─An Empirical Study on theANKL Shop in Zhong He
by: Chen Lin, et al.
Published: (2008)