The Influence of Visual Formal Features on Mental Models

Bibliographic Details
Main Author:	Anderegg, Jonathan James
Language:	English
Published:	The Ohio State University / OhioLINK 2011
Subjects:	Communication
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1312222237

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spelling	ndltd-OhioLink-oai-etd.ohiolink.edu-osu13122222372021-08-03T06:03:32Z The Influence of Visual Formal Features on Mental Models Anderegg, Jonathan James Communication Physiological studies have determined that viewers of visual stimuli orient themselves to new or novel elements within the video (Geiger & Reeves, 1993, Lang, 1990, & Lang et al. 2007a). This experiment measures audience member’s response to visual transitions (direct cuts, dissolves, and fades) across temporally discontinuous material to see if differences in orienting response occur. Heart rate (ECG) and skin conductance (EDA) data were collected and analyzed for evidence of orienting responses. Viewers were also asked to report perceptions of scene importance to the narrative. Dissolves intensify viewer orienting response while fades did not elicit an orienting response. The strength of orienting response also lessened viewer’s perception of scene importance for old information (before the transition). 2011-09-26 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1312222237 http://rave.ohiolink.edu/etdc/view?acc_num=osu1312222237 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection	NDLTD
language	English
sources	NDLTD
topic	Communication
spellingShingle	Communication Anderegg, Jonathan James The Influence of Visual Formal Features on Mental Models
author	Anderegg, Jonathan James
author_facet	Anderegg, Jonathan James
author_sort	Anderegg, Jonathan James
title	The Influence of Visual Formal Features on Mental Models
title_short	The Influence of Visual Formal Features on Mental Models
title_full	The Influence of Visual Formal Features on Mental Models
title_fullStr	The Influence of Visual Formal Features on Mental Models
title_full_unstemmed	The Influence of Visual Formal Features on Mental Models
title_sort	influence of visual formal features on mental models
publisher	The Ohio State University / OhioLINK
publishDate	2011
url	http://rave.ohiolink.edu/etdc/view?acc_num=osu1312222237
work_keys_str_mv	AT andereggjonathanjames theinfluenceofvisualformalfeaturesonmentalmodels AT andereggjonathanjames influenceofvisualformalfeaturesonmentalmodels
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The Influence of Visual Formal Features on Mental Models

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