Cultural cues in advertising: Context effects on perceived model similarity, identification processes, and advertising outcomes

Cultural cues in advertising: Context effects on perceived model similarity, identification processes, and advertising outcomes

Bibliographic Details
Main Author: Hoplamazian, Gregory J.
Language:English
Published: The Ohio State University / OhioLINK 2011
Subjects:
Communication
Marketing
Mass Communications
Mass Media
cultural cues
race
advertising outcomes
identification
similarity
political cues
context effects
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1308295797

Internet

http://rave.ohiolink.edu/etdc/view?acc_num=osu1308295797

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