Thinking Thin: How Body Image Issues Affect Information Processing

Thinking Thin: How Body Image Issues Affect Information Processing

Bibliographic Details
Main Author: Brady, Christine Elizabeth
Language:English
Published: The Ohio State University / OhioLINK 2011
Subjects:
Communication
body image
body dysmorphia
stress
information processing
unimodel
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1306350535
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu13063505352021-08-03T06:02:41Z Thinking Thin: How Body Image Issues Affect Information Processing Brady, Christine Elizabeth Communication body image body dysmorphia stress information processing unimodel This research studies how chronic stress-induced by body image concerns affect how collegiate women process advertisements utilizing thinness depicting images. The first research question gauges chronic body-image stress by using several stress, body image and anxiety scales to determine which scale is the best measure of the independent variable. The project finds theoretical grounding in the Elaboration Likelihood Model (Petty & Cacciopo, 1981), the Extended ELM (Slater, 1997) and the Unimodel (Kruglanski et al, 1999). It was hypothesized that high chronic body-image stress would lead to a greater number of thoughts about the model and lower recall of thinness-depicting brands. Results indicated that those participants who demonstrated high chronic body-image stress, indicated by their scores on the Social Appearance Anxiety Scale (Hart et al, 2008, 1996), had more thoughts about the model and recalled less brand features of the advertisements with thinness-depicting images. The findings imply that current advertising practices that utilize thin models to sell products may not be the most effective way to target the young adult market because those with high chronic body-image stress process less of the brand features when presented with a thinness-depicting advertisement. 2011-07-22 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1306350535 http://rave.ohiolink.edu/etdc/view?acc_num=osu1306350535 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Communication
body image
body dysmorphia
stress
information processing
unimodel
spellingShingle Communication
body image
body dysmorphia
stress
information processing
unimodel
Brady, Christine Elizabeth
Thinking Thin: How Body Image Issues Affect Information Processing
author Brady, Christine Elizabeth
author_facet Brady, Christine Elizabeth
author_sort Brady, Christine Elizabeth
title Thinking Thin: How Body Image Issues Affect Information Processing
title_short Thinking Thin: How Body Image Issues Affect Information Processing
title_full Thinking Thin: How Body Image Issues Affect Information Processing
title_fullStr Thinking Thin: How Body Image Issues Affect Information Processing
title_full_unstemmed Thinking Thin: How Body Image Issues Affect Information Processing
title_sort thinking thin: how body image issues affect information processing
publisher The Ohio State University / OhioLINK
publishDate 2011
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1306350535
work_keys_str_mv AT bradychristineelizabeth thinkingthinhowbodyimageissuesaffectinformationprocessing
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