When Messages Matter More: The moderating effect of avatar presence on message cue processing in cross-cutting political discussion

Bibliographic Details
Main Author:	Kiefer, Elizabeth Feldman
Language:	English
Published:	The Ohio State University / OhioLINK 2010
Subjects:	Communication Political Science Psychology Avatars Visual cues Message cues CMC Social information processing theory Political discussion Credibility Virtual Worlds Social presence Cross-cutting discussion
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1282076415

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spelling	ndltd-OhioLink-oai-etd.ohiolink.edu-osu12820764152021-08-03T06:00:31Z When Messages Matter More: The moderating effect of avatar presence on message cue processing in cross-cutting political discussion Kiefer, Elizabeth Feldman Communication Political Science Psychology Avatars Visual cues Message cues CMC Social information processing theory Political discussion Credibility Virtual Worlds Social presence Cross-cutting discussion Just as visual cues influence our face-to-face conversations and behavior during cross-cutting political discussions, visual cues in computer-mediated communication (CMC) are hypothesized to do the same. The research presented here assesses the impact of visual cues offered by avatars on perceived source credibility, willingness to engage in cross-cutting political discussion, and reevaluation of a counter-attitudinal political idea. A 2x3 experiment revealed that there were no significant differences in credibility ratings, willingness to engage in cross-cutting political conversation, and reevaluation between those who interacted with a avatar high in human realism, one low in human realism, and no avatar. However, there was a significant interaction between the textual credibility of a message and the decision to reevaluate a counter attitudinal political idea when an avatar was present. These results indicate that when an avatar is present, cues to message credibility become more important in determining reevaluation. Implications for cue processing in CMC and future research are discussed. 2010-10-27 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1282076415 http://rave.ohiolink.edu/etdc/view?acc_num=osu1282076415 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection	NDLTD
language	English
sources	NDLTD
topic	Communication Political Science Psychology Avatars Visual cues Message cues CMC Social information processing theory Political discussion Credibility Virtual Worlds Social presence Cross-cutting discussion
spellingShingle	Communication Political Science Psychology Avatars Visual cues Message cues CMC Social information processing theory Political discussion Credibility Virtual Worlds Social presence Cross-cutting discussion Kiefer, Elizabeth Feldman When Messages Matter More: The moderating effect of avatar presence on message cue processing in cross-cutting political discussion
author	Kiefer, Elizabeth Feldman
author_facet	Kiefer, Elizabeth Feldman
author_sort	Kiefer, Elizabeth Feldman
title	When Messages Matter More: The moderating effect of avatar presence on message cue processing in cross-cutting political discussion
title_short	When Messages Matter More: The moderating effect of avatar presence on message cue processing in cross-cutting political discussion
title_full	When Messages Matter More: The moderating effect of avatar presence on message cue processing in cross-cutting political discussion
title_fullStr	When Messages Matter More: The moderating effect of avatar presence on message cue processing in cross-cutting political discussion
title_full_unstemmed	When Messages Matter More: The moderating effect of avatar presence on message cue processing in cross-cutting political discussion
title_sort	when messages matter more: the moderating effect of avatar presence on message cue processing in cross-cutting political discussion
publisher	The Ohio State University / OhioLINK
publishDate	2010
url	http://rave.ohiolink.edu/etdc/view?acc_num=osu1282076415
work_keys_str_mv	AT kieferelizabethfeldman whenmessagesmattermorethemoderatingeffectofavatarpresenceonmessagecueprocessingincrosscuttingpoliticaldiscussion
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When Messages Matter More: The moderating effect of avatar presence on message cue processing in cross-cutting political discussion

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