Activated Self Concept as a Mechanism Underlying Persuasive Message Effects

Activated Self Concept as a Mechanism Underlying Persuasive Message Effects

Bibliographic Details
Main Author:	Comello, Maria Leonora G.
Language:	English
Published:	The Ohio State University / OhioLINK 2010
Subjects:	Behaviorial Sciences Communication Health Education Mass Media identity self concept persuasion prevention health communication reaction time accessibility
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1275438170

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