The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study

The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study

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Bibliographic Details
Main Author:	Dean, Michael Lewis
Language:	English
Published:	The Ohio State University / OhioLINK 1971
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1273063807

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