The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study

The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study

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Bibliographic Details
Main Author: Dean, Michael Lewis
Language:English
Published: The Ohio State University / OhioLINK 1971
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1273063807
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu12730638072021-08-03T05:59:14Z The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study Dean, Michael Lewis 1971 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1273063807 http://rave.ohiolink.edu/etdc/view?acc_num=osu1273063807 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
author Dean, Michael Lewis
spellingShingle Dean, Michael Lewis
The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study
author_facet Dean, Michael Lewis
author_sort Dean, Michael Lewis
title The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study
title_short The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study
title_full The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study
title_fullStr The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study
title_full_unstemmed The influence of promotional copy claims on consumer attitudes toward selected products : an empirical study
title_sort influence of promotional copy claims on consumer attitudes toward selected products : an empirical study
publisher The Ohio State University / OhioLINK
publishDate 1971
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1273063807
work_keys_str_mv AT deanmichaellewis theinfluenceofpromotionalcopyclaimsonconsumerattitudestowardselectedproductsanempiricalstudy
AT deanmichaellewis influenceofpromotionalcopyclaimsonconsumerattitudestowardselectedproductsanempiricalstudy
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